Social Media Marketing and Luxury Consumption: A Literature Review G Colella, C Amatulli, MP Martinez-Ruiz International Journal of Marketing Studies 11 (4), 30-52, 2019 | 22* | 2019 |
Social media interactions and brand luxuriousness: the role of materialism G Colella, C Amatulli, MP Martínez-Ruiz Journal of Consumer Marketing 38 (4), 434-444, 2021 | 11 | 2021 |
The role of consumers’ individual differences and perceived product quality in sustainable luxury marketing: An experimental study in a social media context G Colella, A Sestino, C Amatulli International Journal of Marketing Studies 14 (1), 34, 2022 | 4 | 2022 |
Digital luxury retailing and the COVID-19 pandemic: a qualitative study G Colella, C Amatulli International Journal of Electronic Marketing and Retailing 13 (2), 157-189, 2022 | 4 | 2022 |
Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities G Colella, C Amatulli Handbook of Research on IoT, Digital Transformation, and the Future of …, 2021 | 4 | 2021 |
Competitività e sviluppo dei territori nel mediterraneo. Un approccio integrato alla funzione di marketing G Colella Annali del dipartimento Jonico 7, 137-152, 2019 | 2 | 2019 |
UN'ANALISI SUI COMMENTI IN INGLESE NELLE WEB-COMMUNITY DEI LUXURY BRAND: Spunti per le strategie del marketing del lusso'Made in Puglia'. C Amatulli, AM Peluso, G Colella Lingue e Linguaggi 20, 2017 | 2 | 2017 |
Sustainable supply chain in the agri-food sector in South-Italy as an eco-sustainability tool for innovation and territorial development G Colella, MTP Caputi Jambrenghi Journal of Management and Sustainability 10 (2), 83 - 96, 2020 | 1 | 2020 |
Environmental taxation as a key driving for the transition to a circular economy in the European steel industry: the case of Taranto D Lafratta, G Colella Digital Transition and Green Sustainable Economy, 81-81, 2021 | | 2021 |
The effectiveness of the Luxury sustainable communication on green consumption value: The role of perceived durability and consumers’ materialism G Colella, C Amatulli, M De Angelis Trasformazione digitale dei mercati: il Marketing nella creazione di valore …, 2021 | | 2021 |
La tassazione ambientale per la transizione verso un’economia circolare nell’industria siderurgica europea: il caso Taranto D Lafratta, G Colella Digital Transition and Green Sustainable Economy, 427-432, 2021 | | 2021 |
TRADIZIONALITÀ PERCEPITA E RUOLO DEL MATERIALISMO: UNO STUDIO SULL’OSPITALITÀ DI LUSSO A Sestino, G Colella, C Amatulli Proceeding XVIII Convegno Annuale della Società Italiana Marketing …, 2021 | | 2021 |
The effectiveness of the interaction between luxury brands and consumers in the online context: the role of psychological distance and materialism G Colella, C Amatulli XVII Convegno Annuale della Società Italiana Marketing, 2020 | | 2020 |
Innovative Tools for Eco-Sustainability MT CAPUTI JAMBRENGHI, G Colella 2 nd UNICART INTERDISCIPLINARY INTERNATIONAL CONFERENCE ON MANAGEMENT …, 2020 | | 2020 |
Social Media Marketing and Luxury Consumption: A Literature Review G Colella, C Amatulli, MP Martinez-Ruiz International Journal of Marketing Studies 11 (4), 1-30, 2020 | | 2020 |
PPI for a sustainable economy: sustainable supply chain management in the agri-food sector MT CAPUTI JAMBRENGHI, G Colella IL DIRITTO DELL'ECONOMIA 3, 2020 | | 2020 |
Promozione del turismo sostenibile in un contesto urbano: uno studio esplorativo sul caso Taranto Capitale Di Mare G Colella Il DJSGE e la sfida dello sviluppo sostenibile 16, 121 - 138, 2020 | | 2020 |
Sustainable tourism and city-brand promotion. A case study on «Taranto Capitale di Mare» G Colella 3rd UNICART - INTERDISCIPLINARY INTERNATIONAL CONFERENCE - ACADEMIC RESEARCH …, 2020 | | 2020 |
Strumenti innovativi per l’eco-sostenibilità. Le filiere logistiche agroalimentari. Possibili scenari di sviluppo territoriale e turistico per “Taranto Area Vasta” MTP Caputi Jambrenghi, G Colella 2nd UNICART INTERDISCIPLINARY INTERNATIONAL CONFERENCE ON MANAGEMENT …, 2020 | | 2020 |
Globalizzazione, innovazione e apertura ai nuovi mercati: teorie e processi per l’internazionalizzazione delle imprese. Una review G Colella Annali del Dipartimento Jonico 7, 153-172, 2019 | | 2019 |