| Digital transformation and tourist experience co-design: Big social data for planning cultural tourism MT Cuomo, D Tortora, P Foroudi, A Giordano, G Festa, G Metallo Technological Forecasting and Social Change 162, 120345, 2021 | 141 | 2021 |
| ‘I digitize so I exist’. Searching for critical capabilities affecting firms’ digital innovation D Tortora, R Chierici, MF Briamonte, R Tiscini Journal of Business Research 129, 193-204, 2021 | 107 | 2021 |
| The disruption of the international supply chain: Firm resilience and knowledge preparedness to tackle the COVID-19 outbreak B Orlando, D Tortora, A Pezzi, N Bitbol-Saba Journal of International Management 28 (1), 100876, 2022 | 87 | 2022 |
| Celebrity endorsement and the attitude towards luxury brands for sustainable consumption MT Cuomo, P Foroudi, D Tortora, S Hussain, TC Melewar Sustainability 11 (23), 6791, 2019 | 87 | 2019 |
| Innovation capability in geographically dispersed R&D teams: The role of social capital and IT support A Mazzucchelli, R Chierici, D Tortora, S Fontana Journal of Business Research 128, 742-751, 2021 | 57 | 2021 |
| Strengthening digital collaboration to enhance social innovation capital: an analysis of Italian small innovative enterprises R Chierici, D Tortora, M Del Giudice, B Quacquarelli Journal of Intellectual Capital 22 (3), 610-632, 2020 | 56 | 2020 |
| Exploring consumer insights in wine marketing: An ethnographic research on# Winelovers MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo Psychology & Marketing 33 (12), 1082-1090, 2016 | 50 | 2016 |
| Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system MT Cuomo, D Tortora, G Festa, F Ceruti, G Metallo Qualitative Market Research: An International Journal 23 (3), 427-445, 2020 | 43 | 2020 |
| Enablers for end‐user entrepreneurship: An investigation on Italian food bloggers MT Cuomo, D Tortora, G Festa, A Giordano, G Metallo Psychology & marketing 34 (12), 1109-1118, 2017 | 43 | 2017 |
| User‐generated content in the era of digital well‐being: A netnographic analysis in a healthcare marketing context MT Cuomo, D Tortora, A Giordano, G Festa, G Metallo, E Martinelli Psychology & Marketing 37 (4), 578-587, 2020 | 34 | 2020 |
| Impacts of code of ethics on financial performance in the Italian listed companies of bank sector MT Cuomo, D Tortora, A Mazzucchelli, G Festa, A Di Gregorio, G Metallo Journal of Business Accounting and Finance Perspectives 1 (1), 157-179, 2018 | 25 | 2018 |
| In store augmented reality: Retailing strategies for smart communities M Cuomo, D Tortora, G Metallo Mondo Digitale 49, 1-12, 2014 | 23 | 2014 |
| Experience marketing e creazione di valore. relazioni e interazioni tra consumatore, offerta e contesto D Tortora G. Giappichelli Editore 34, 7-236, 2007 | 21 | 2007 |
| Building brand equity: the genetic coding of Mediterranean brands MT Cuomo, G Metallo, D Tortora, M Testa, PJ Kitchen EuroMed Journal of Business 4 (3), 237-253, 2009 | 20 | 2009 |
| Entrepreneurial intentions and high-status seeking in career expectations: a portrait of talents in emerging countries B Orlando, D Tortora, T Riso, A Di Gregorio, M Del Giudice The International Journal of Human Resource Management 33 (11), 2339-2372, 2022 | 19 | 2022 |
| Misurare il contributo della comunicazione alla corporate reputation per la creazione di valore M Cuomo, D Tortora, G Metallo SINERGIE 90, 167-190, 2013 | 15 | 2013 |
| Corporate reputation management: Analisi e modelli di misurazione. Seconda edizione MT Cuomo, G Metallo, D Tortora G Giappichelli Editore, 2014 | 12 | 2014 |
| Toward a ‘New Normal’? Tourist preferences impact on hospitality industry competitiveness MT Cuomo, D Tortora, A Danovi, G Festa, G Metallo Corporate Reputation Review, 1-14, 2021 | 11 | 2021 |
| Opportunità, limiti e criticità dei social network. M Cuomo, G Metallo, D Tortora Esperienze d'impresa 2, 25-48, 2011 | 10 | 2011 |
| Using Big Data to co-design a sustainable tourist experience. Some highlights by means of a practical example D Tortora, A Di Gregorio, C Chiacchierini, M Gurioli, R Gareri Referred Electronic Conference Proceedings of Sinergie-Sima Management …, 2019 | 6 | 2019 |
Maria Teresa CUOMOProfessor of Business Management UnisaEmail verificata su unisa.it
