Alessandra Buratto
Alessandra Buratto
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Advertising a new product in a segmented market
A Buratto, L Grosset, B Viscolani
European Journal of Operational Research 175 (2), 1262-1267, 2006
Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain
A Buratto, R Cesaretto, P De Giovanni
International Journal of Production Economics 218, 72-82, 2019
New product introduction: goodwill, time and advertising cost
A Buratto, B Viscolani
Mathematical Methods of Operations Research 55, 55-68, 2002
Advertising channel selection in a segmented market
A Buratto, L Grosset, B Viscolani
Automatica 42 (8), 1343-1347, 2006
Coordination of advertising strategies in a fashion licensing contract
A Buratto, G Zaccour
Journal of optimization theory and applications 142, 31-53, 2009
Advertising coordination games of a manufacturer and a retailer while introducing a new product
A Buratto, L Grosset, B Viscolani
Top 15 (2), 307-321, 2007
Strategic pricing and advertising in the presence of a counterfeiter
A Buratto, L Grosset, G Zaccour
IMA Journal of Management Mathematics 27 (3), 397-418, 2016
An optimal control student problem and a marketing counterpart
A Buratto, B Viscolani
Mathematical and Computer Modelling 20 (6), 19-33, 1994
Mitigating the feature fatigue effect for smart products through digital servitization
R Cesaretto, A Buratto, P De Giovanni
Computers & industrial engineering 156, 107218, 2021
A communication mix for an event planning: a linear quadratic approach
A Buratto, L Grosset
Central European Journal of Operations Research 14, 247-259, 2006
Ottimizzazione Dinamica. Modelli economici e gestionali
A Buratto, L Grosset, B Viscolani
Libreria Progetto snc, 2013
Should the COVID-19 lockdown be relaxed or intensified in case a vaccine becomes available?
A Buratto, M Muttoni, S Wrzaczek, M Freiberger
Plos one 17 (9), e0273557, 2022
When does a royalty clause with a guarantee lead to a no‐equilibrium situation in a licensing contract?
A Buratto
Optimal Control Applications and Methods 34 (1), 111-126, 2013
HIV vs. the Immune System: A Differential Game
A Buratto, R Cesaretto, R Zamarchi
Mathematics 3 (4), 1139-1170, 2015
Advertising and price to sustain the brand value in a licensing contract
A Buratto
Advances in Dynamic Games: Theory, Applications, and Numerical Methods for …, 2013
Linear models and advertising
A Buratto, L Grosset, B Viscolani
Rendiconti per gli Studi Economici Quantitativi, Numero speciale in onore di …, 2005
Optimal sustainable use of drinking water sources and interactions between multiple providers
A Buratto, C D’Alpaos
Operations Research Letters 43 (4), 389-395, 2015
Optimal communication mix to maximize brand image
A Buratto, D Favaretto
Ricerca Operativa 103 (104), 33-50, 2002
Ottimizzazione dinamica
A Buratto, L Grosset, B Viscolani
Modelli economici e gestionali. Quarta Edizione. Padova: Edizioni Libreria …, 2017
HIV inside the body: a review of mathematical modeling
A Buratto, R Cesaretto, R Zamarchi
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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