| Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience M Ieva, C Ziliani International Journal of Retail & Distribution Management, 2018 | 99 | 2018 |
| The role of customer experience touchpoints in driving loyalty intentions in services M Ieva, C Ziliani The TQM Journal, 2018 | 76 | 2018 |
| Determinants of technological innovation success and failure: Does marketing innovation matter? I D'Attoma, M Ieva Industrial marketing management 91, 64-81, 2020 | 62 | 2020 |
| Retail shopper marketing: the future of promotional flyers C Ziliani, M Ieva International Journal of Retail & Distribution Management 43 (6), 2015 | 55 | 2015 |
| Understanding complaint channel usage in multichannel retailing M Frasquet, M Ieva, C Ziliani Journal of Retailing and Consumer Services 47, 94-103, 2019 | 42 | 2019 |
| Towards digital loyalty programs: insights from customer medium preference segmentation M Ieva, C Ziliani International Journal of Retail & Distribution Management 45 (2), 195-210, 2017 | 41 | 2017 |
| Daily deal shoppers: What drives social couponing? M Ieva, F De Canio, C Ziliani Journal of Retailing and Consumer Services 40, 299-303, 2018 | 38 | 2018 |
| Omnichannel retailing and post-pandemic recovery: building a research agenda G Salvietti, C Ziliani, C Teller, M Ieva, S Ranfagni International Journal of Retail & Distribution Management, 2022 | 25 | 2022 |
| Online versus Offline Promotional Communication: Evaluating the Effect of Medium On Customer Response M Ieva, C Ziliani, JC Gázquez-Abad, I D'attoma Journal of Advertising Research 58 (3), 338-348, 2018 | 22 | 2018 |
| Online channel adoption in supermarket retailing M Frasquet, M Ieva, C Ziliani Journal of Retailing and Consumer Services 59, 102374, 2021 | 18 | 2021 |
| Innovation in brand promotion: reacting to the economic crisis with digital channels and customer insight C Ziliani, M Ieva National Brands and Private Labels in Retailing: First International …, 2014 | 11 | 2014 |
| The interplay between customer experience and customer loyalty: Which touchpoints matter? M Ieva, C Ziliani Toulon-Verona Conference "Excellence in Services", 2017 | 10 | 2017 |
| Loyalty management: from loyalty programs to omnichannel customer experiences C Ziliani, M Ieva Routledge, 2019 | 9 | 2019 |
| Memory for private label versus national brand in feature advertising M Ieva, C Ziliani, JC Gázquez-Abad Advances in National Brand and Private Label Marketing: Second International …, 2015 | 8 | 2015 |
| The role of marketing strategies in achieving the environmental benefits of innovation I D'Attoma, M Ieva Journal of Cleaner Production 342, 130957, 2022 | 6 | 2022 |
| Device usage patterns and online shopping behaviour F De Canio, M Ieva, C Ziliani XII Convegno annuale della Societŕ Italiana Marketing 2015, 2015 | 6 | 2015 |
| Retail promotional communication: The comparative effectiveness of print versus online C Ziliani, M Ieva, JC Gázquez-Abad, I D’Attoma Exploring Omnichannel Retailing: Common Expectations and Diverse Realities …, 2019 | 5 | 2019 |
| The role of touchpoints in driving loyalty. Implications for omnichannel retailing C Ziliani, M Ieva Micro & Macro Marketing 27 (3), 375-396, 2018 | 5 | 2018 |
| Complaint behaviour in multichannel retailing: a cross-stage approach M Frasquet, M Ieva, C Ziliani International Journal of Retail & Distribution Management 49 (12), 1640-1659, 2021 | 4 | 2021 |
| Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing G Salvietti, M Ieva, C Ziliani The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and …, 2021 | 3 | 2021 |
Cristina ZilianiFull Professor of Marketing, Universitŕ di ParmaVerified email at unipr.it
