| Product quality, cost position and business performance: a test of some key hypotheses LW Phillips, DR Chang, RD Buzzell Journal of marketing 47 (2), 26-43, 1983 | 1495 | 1983 |
| An approach to the measurement, analysis, and prediction of brand equity and its sources V Srinivasan, CS Park, DR Chang Management science 51 (9), 1433-1448, 2005 | 504 | 2005 |
| Organizational memory influences new product success DR Chang, H Cho Journal of Business Research 61 (1), 13-23, 2008 | 221 | 2008 |
| Modeling intercategory and generational dynamics for a growing information technology industry N Kim, DR Chang, AD Shocker Management Science 46 (4), 496-512, 2000 | 208 | 2000 |
| Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea S Do Cho, DR Chang Industrial Marketing Management 37 (7), 841-847, 2008 | 130 | 2008 |
| Marketing in sports A Bühler, G Nufer International sports marketing: principles and perspectives, 21-53, 2014 | 106* | 2014 |
| Global quality management: a research focus KY Kim, DR Chang Decision Sciences 26 (5), 561-568, 1995 | 58 | 1995 |
| The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility DR Chang, J Jang, H Lee, M Nam Psychology & Marketing 36 (1), 72-83, 2019 | 33 | 2019 |
| A model of consumer information search and online network externalities YS Sohn, H Joun, DR Chang Journal of Interactive Marketing 16 (4), 2-14, 2002 | 30 | 2002 |
| A study on the rating of import sources for industrial products in a newly industrializing country: the case of South Korea DR Chang, IT Kim Journal of Business Research 32 (1), 31-39, 1995 | 29 | 1995 |
| Equitymap: Measurement, analysis, and prediction of brand equity and its sources V Srinivasan, C Park, D Chang Research Paper Series 1685, 110, 2001 | 27 | 2001 |
| The effects of brand strategy and technological uncertainty on pioneering advantage in the multigenerational product market DR Chang, SB Park Journal of Product Innovation Management 30 (1), 82-95, 2013 | 24 | 2013 |
| Structural determinants of ratios of promotion and advertising to sales JA Quelch, CT Marshall, DR Chang Research on Sales Promotion: Collective Papers, Marketing Science Institute …, 1984 | 23 | 1984 |
| When a good company transgresses: A study of the influences of CSR, moral decoupling, and ethnocentrism DR Chang, J Jang, EY Lee, H Lee, B Chang Journal of Global Fashion Marketing 8 (1), 40-53, 2017 | 17 | 2017 |
| The “we-Me” Culture: Marketing to Korean Consumers D Ryun Chang Cross-Cultural Buyer Behavior, 141-157, 2007 | 13 | 2007 |
| Consumer response to coupon advertising M Hahn, DR Chang, IT Kim, Y Kim International Journal of Advertising 14 (1), 41-53, 1995 | 12 | 1995 |
| Using films to achieve diversity goals in marketing education DR Chang Journal of Marketing Education 42 (1), 48-58, 2020 | 11 | 2020 |
| A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises DR Chang, Q Kim Journal of Business Research 142, 165-175, 2022 | 9 | 2022 |
| A study on the dynamics between the moral reasoning process and celebrity image and their impact on consumers’ support for celebrity comebacks after a transgression H Lee, DR Chang, S Einwiller Journal of Product & Brand Management 29 (6), 729-743, 2020 | 9 | 2020 |
| An Extended Framework for Adjusting Channel Strategies inIndustrial Markets M Hahn, DR Chang Journal of Business & Industrial Marketing 7 (2), 31-43, 1992 | 9 | 1992 |
