Branding rhetoric in times of a global pandemic: A text-mining analysis F Mangiò, G Pedeliento, D Andreini Journal of Advertising 50 (3), 240-252, 2021 | 42 | 2021 |
All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity F Mangiò, G Di Domenico Business horizons 65 (6), 765-776, 2022 | 22 | 2022 |
Co-branding strategies in luxury fashion: the Off-White case G Murtas, G Pedeliento, F Mangiò, D Andreini Journal of Strategic Marketing, 1-20, 2022 | 8 | 2022 |
Hands off my data: Users’ security concerns and intention to adopt privacy enhancing technologies F Mangiò, D Andreini, G Pedeliento Italian Journal of Marketing 2020 (4), 309-342, 2020 | 7 | 2020 |
That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis F Mangiò, M Mismetti, E Lissana, D Andreini Journal of Business Research 161, 113842, 2023 | 5 | 2023 |
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse G Murtas, G Pedeliento, F Mangiò Journal of Global Fashion Marketing 15 (1), 90-114, 2024 | 4 | 2024 |
Brand experience co-creation at the time of artificial intelligence F Mangiò, G Pedeliento, D Andreini The Routledge companion to corporate branding, 195-210, 2022 | 4 | 2022 |
Market system dynamics (MSD): A process-oriented review of the literature G Pedeliento, F Mangiò, G Murtas, D Andreini AMS Review 13 (3), 173-195, 2023 | 3 | 2023 |
Back to the basics in the Tourism Marketing during Covid-19 emergency D Andreini, F Mangiò Languages, Literatures and Cultures of the University of Bergamo where she …, 2020 | 3 | 2020 |
A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear G Pedeliento, F Mangiò, AV Littlewood, G Murtas, GN Manfrini SAGE Publications: SAGE Business Cases Originals, 2021 | 2 | 2021 |
How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook F Mangiò, G Pedeliento, D Andreini, L Zarantonello Journal of Brand Management, 1-37, 2023 | | 2023 |
How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You the “Tingles” through Autonomous Sensory Meridian Response Cues V Broadbridge, F Mangió, G Di Domenico Journal of Advertising Research 63 (4), 313-334, 2023 | | 2023 |
The Social Media is the Message: Three Essays on Brand Communication and Consumer Engagement in Social Media F Mangio Università degli studi di Bergamo, 2023 | | 2023 |
Unpacking Brand Communication on Social Media Through Top-Down and Bottom-Up Text-Mining F Mangiò, G Pedeliento, D Andreini Sage Research Methods: Business, 1-24, 2023 | | 2023 |
Investigating Employee Digital Stress C Funke, C Rothert-Schnell, F Mangiò, G Pedeliento, G Walsh, ... Academy of Management Proceedings 2023 (1), 10443, 2023 | | 2023 |
Short digital stress scale-psychometric properties and cross-cultural validation C Funke, C Rothert-Schnell, G Walsh, F Mangiò, G Pedeliento, ... | | 2023 |
Off-White e la nascita del Luxury Streetwear G Pedeliento, F Mangio, AV Littlewood, G Murtas, G Nicoloso Manfrini Management&Marketing Cases, 2020 | | 2020 |