| Product versus region of origin: which wins in consumer persuasion? B Luceri, S Latusi, C Zerbini British Food Journal 118 (9), 2157-2170, 2016 | 54 | 2016 |
| How to improve food choices through vending machines: The importance of healthy food availability and consumers’ awareness A Rosi, C Zerbini, N Pellegrini, F Scazzina, F Brighenti, G Lugli Food Quality and Preference 62, 262-269, 2017 | 49 | 2017 |
| A new model to predict consumers' willingness to buy fair-trade products C Zerbini, DT Vergura, S Latusi Food research international 122, 167-173, 2019 | 47 | 2019 |
| Consumers’ attitude and purchase intention towards organic personal care products. An application of the SOR model DT Vergura, C Zerbini, B Luceri Sinergie Italian Journal of Management 38 (1), 121-137, 2020 | 43 | 2020 |
| How fair-trade claims and emotional empathy affect the consumer’s propensity to buy fair chocolate? C Zerbini, DT Vergura, B Luceri British Food Journal, 2019 | 33 | 2019 |
| Drivers of consumer adoption of e-Commerce: A meta-analysis C Zerbini, THA Bijmolt, S Maestripieri, B Luceri International Journal of Research in Marketing 39 (4), 1186-1208, 2022 | 27 | 2022 |
| Leveraging consumer’s behaviour to promote generic drugs in Italy C Zerbini, B Luceri, DT Vergura Health Policy 121 (4), 397-406, 2017 | 25 | 2017 |
| “Palm oil free” vs “sustainable palm oil”: the impact of claims on consumer perception DT Vergura, C Zerbini, B Luceri British Food Journal, 2019 | 24 | 2019 |
| Investigating sustainable consumption behaviors: a bibliometric analysis DT Vergura, C Zerbini, B Luceri, R Palladino British Food Journal 125 (13), 253-276, 2023 | 13 | 2023 |
| Innovation in tradition: key success factors of new entrepreneurs in the retail trade B Luceri, E Sabbadin, C Zerbini International Business Research 10 (12), 239-245, 2017 | 8 | 2017 |
| Shaping consumption propensity through the emotional response evoked by nutritional labels: Evidence from an fMRI study C Zerbini, B Luceri, A Marchetti, C Di Dio Food Research International 125, 108547, 2019 | 6 | 2019 |
| Teste tempestose: Capire il consumatore: dal comportamentismo al neuromarketing B Luceri, C Zerbini G. Giappichelli Editore, 2019 | 6 | 2019 |
| Mobile shopping behavior: a bibliometric analysis C Zerbini, S Aiolfi, S Bellini, B Luceri, DT Vergura Sinergie Italian Journal of Management 40 (2), 233-256, 2022 | 5 | 2022 |
| The effect of social EWOM on consumers’ behaviour patterns in the fashion sector DT Vergura, B Luceri, C Zerbini The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and …, 2021 | 5 | 2021 |
| Eu Ecolabel: The Role of Environmental Labels in the Purchasing Decision-Making Process L Beatrice, Z Cristina, TV Donata Micro & Macro Marketing, 357-380, 2021 | 4 | 2021 |
| Sustainable Supply Chain Management: una review della letteratura G Cristini, C Zerbini, G Salvietti Micro & Macro Marketing 30 (1), 19-42, 2021 | 4 | 2021 |
| The Effect of Packaging Material on Consumer Evaluation and Choice: A Comparison Between Glass and Tetra-Pak in the Olive Oil Sector B Luceri, DT Vergura, C Zerbini Customer Satisfaction and Sustainability Initiatives in the Fourth …, 2020 | 4 | 2020 |
| Online Shopping and Sustainability. Willingness to Pay a Contribution to Offset Environmental Pollution C Zerbini, DT Vergura Managing Sustainability: Perspectives From Retailing and Services, 93-110, 2022 | 3 | 2022 |
| Wine Marketing: Consumer Persuasion Through The Region Of Origin S Latusi, C Zerbini, S Maestripieri, B Luceri | 3 | 2017 |
| SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers G Cristini, C Zerbini International Business Research 10 (8), 1, 2017 | 3 | 2017 |
