| Optimal advertising on a two-dimensional web banner A Kaul, S Aggarwal, A Gupta, N Dayama, M Krishnamoorthy, PC Jha International Journal of System Assurance Engineering and Management 9, 306-311, 2018 | 13 | 2018 |
| Multi-criteria media mix decision model for advertising a single product with segment specific and mass media PC Jha, S Aggarwal, A Gupta, R Sarker Journal of Industrial and Management Optimisation 12 (4), 1367-1389, 2016 | 13 | 2016 |
| Innovation diffusion model for a product incorporating segment-specific strategy and the spectrum effect of promotion PC Jha, S Aggarwal, A Gupta, UD Kumar, K Govindan Journal of Statistics and Management Systems 17 (2), 165-182, 2014 | 13 | 2014 |
| A strategic decision-making framework for sustainable reverse operations S Bali, A Gunasekaran, S Aggarwal, B Tyagi, V Bali Journal of Cleaner Production 381, 135058, 2022 | 12 | 2022 |
| Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market S Aggarwal, A Gupta, K Govindan, PC Jha, I Meidutė Technological and Economic Development of Economy 20 (1), 97-115, 2014 | 12 | 2014 |
| Evaluation of adoption of blockchain technology for supply chain management: a case of Indian MSME R Mittal, P Pankaj, S Aggarwal, A Kaul Soft Computing for Problem Solving: Proceedings of SocProS 2020, Volume 2 …, 2021 | 9 | 2021 |
| Multi-period media planning for multi-products incorporating segment specific and mass media A Kaul, S Aggarwal, M Krishnamoorthy, PC Jha Annals of Operations Research 269, 317-359, 2018 | 8 | 2018 |
| Multi-product dynamic advertisement planning in a segmented market PC JHA, S AGGARWAL, A GUPTA, K Arshia, M KRISHNAMOORTHY Yugoslav Journal of Operations Research 27 (2), 169-204, 2017 | 7 | 2017 |
| Industry 4.0 Technologies for Business Excellence: Frameworks, Practices, and Applications S Bali, S Aggarwal, S Sharma CRC Press, 2021 | 6 | 2021 |
| Optimal duration of promotion for durable technology product in a segmented market PC Jha, S Aggarwal, A Gupta Journal of Promotion Management 22 (5), 751-771, 2016 | 6 | 2016 |
| Optimal placement of advertisements on a pixelated web banner A Gupta, S Aggarwal, A Kaul, PC Jha Journal of Information and Optimization Sciences 37 (5), 693-716, 2016 | 5 | 2016 |
| An optimal advertising media selection model for promotion of multiproducts in segmented market PC Jha, R Aggarwal, A Gupta, S Aggarwal Journal of Statistics and Management Systems 15 (1), 61-80, 2012 | 4 | 2012 |
| Selection of television channels for product promotion: A Fuzzy-TOPSIS approach A Kaul, S Aggarwal, PC Jha Soft Computing for Problem Solving: SocProS 2018, Volume 1, 621-628, 2020 | 2 | 2020 |
| Multi period advertising media selection in a segmented market S Aggarwal, A Kaul, A Gupta, PC Jha Proceedings of the Third International Conference on Soft Computing for …, 2014 | 2 | 2014 |
| Optimal media selection for a product in segmented market under fuzzy environment R Aggarwal, S Aggarwal, S Samar Ali Proceedings of the International Conference on Soft Computing for Problem …, 2012 | 2 | 2012 |
| Performance-Based Supplier Selection and Order Allocation Model Incorporating Sustainable Development Strategies Aditi, S Aggarwal Soft Computing for Problem Solving: Proceedings of SocProS 2020, Volume 2 …, 2021 | 1 | 2021 |
| Optimal advertisement allocation for product promotion on television channels A Kaul, S Aggarwal, PC Jha, A Gupta Recent Advances in Mathematics, Statistics and Computer Science, 173-184, 2016 | 1 | 2016 |
| Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product Under the Effect of Mass and Segment-Driven Strategies A Kaul, A Gupta, S Aggarwal, PC Jha Springer, 2016 | 1 | 2016 |
| Multi-criteria media mix decision model for advertising multiple product with segment specific and mass media S Aggarwal, A Gupta, PC Jha Ratio Mathematica 27, 3, 2014 | 1 | 2014 |
| Optimal Advertisement Planning for Multi Products Incorporating Segment Specific and Spectrum Effect of Different Medias S Aggarwal, R Aggarwal, PC Jha Proceedings of the Second International Conference on Soft Computing for …, 2014 | 1 | 2014 |
P C JHASenior Professor, University of delhiEmail verificata su or.du.ac.in
