| Consumers’ willingness to pay for green initiatives of the hotel industry KH Kang, L Stein, CY Heo, S Lee International Journal of Hospitality Management 31 (2), 564-572, 2012 | 314 | 2012 |
| Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants S Lee, CY Heo International Journal of Hospitality Management 28 (4), 635-637, 2009 | 170 | 2009 |
| Sharing economy and prospects in tourism research. CY Heo Annals of Tourism Research 58, 166-170, 2016 | 124 | 2016 |
| Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry CY Heo, S Lee International Journal of Hospitality Management 30 (2), 243-251, 2011 | 99 | 2011 |
| Application of revenue management practices to the theme park industry CY Heo, S Lee International journal of hospitality management 28 (3), 446-453, 2009 | 81 | 2009 |
| Restaurant revenue management: do perceived capacity scarcity and price differences matter? CY Heo, S Lee, A Mattila, C Hu International Journal of Hospitality Management 35, 316-326, 2013 | 40 | 2013 |
| Determining guests’ willingness to pay for hotel room attributes with a discrete choice model L Masiero, CY Heo, B Pan International Journal of Hospitality Management 49, 117-124, 2015 | 37 | 2015 |
| Analysis of satisfiers and dissatisfiers in online hotel reviews on social media B Kim, S Kim, CY Heo International Journal of Contemporary Hospitality Management 28 (9), 1915-1936, 2016 | 36 | 2016 |
| Progress in shopping tourism MJ Choi, CY Heo, R Law Journal of Travel & Tourism Marketing 33 (sup1), 1-24, 2016 | 32 | 2016 |
| Do luxury room amenities affect guests’ willingness to pay? CY Heo, SS Hyun International Journal of Hospitality Management 46, 161-168, 2015 | 32 | 2015 |
| Revenue management: Progress, challenges, and research prospects XL Wang, C Yoonjoung Heo, Z Schwartz, P Legohérel, F Specklin Journal of Travel & Tourism Marketing 32 (7), 797-811, 2015 | 29 | 2015 |
| Exploring group-buying platforms for restaurant revenue management CY Heo International Journal of Hospitality Management 52, 154-159, 2016 | 22 | 2016 |
| Shopping destinations and trust–tourist attitudes: Scale development and validation M Choi, R Law, CY Heo Tourism management 54, 490-501, 2016 | 19 | 2016 |
| Research Note: Internationalization of US Publicly Traded Restaurant Companies – a Transaction Cost Economics Perspective S Lee, Y Koh, CY Heo Tourism economics 17 (2), 465-471, 2011 | 16 | 2011 |
| Views on environmentalism and consumers’ willingness to pay for environmental sustainability in the hotel industry KH Kang, L Stein, CYH Heo, S Lee International Journal of Hospitality Management 31 (2), 564-572, 2012 | 14 | 2012 |
| Asymmetric preference in hotel room choice and implications on revenue management L Masiero, B Pan, CY Heo International journal of hospitality management 56, 18-27, 2016 | 12 | 2016 |
| Developing a typology of Chinese shopping tourists: An application of the Schwartz model of universal human values MJ Choi, CY Heo, R Law Journal of travel & tourism marketing 33 (2), 141-161, 2016 | 12 | 2016 |
| Examination of student loyalty in tourism and hospitality programs: A comparison between the United States and Hong Kong CY Heo, S Lee Journal of Hospitality, Leisure, Sport & Tourism Education 18, 69-80, 2016 | 10 | 2016 |
| Restaurant revenue management CY Heo Revenue management for hospitality and tourism. Woodeaton, Oxford …, 2013 | 9 | 2013 |
| Assessment of TV drama/film production towns as a rural tourism growth engine S Kim, S Kim, C Heo Asia Pacific journal of tourism research 20 (7), 730-760, 2015 | 8 | 2015 |
Seoki LeeThe Pennsylvania State UniversityEmail verificata su psu.edu