| A customer management dilemma: When is it profitable to reward one's own customers? J Shin, K Sudhir Marketing Science 29 (4), 671-689, 2010 | 234 | 2010 |
| Uninformative advertising as an invitation to search D Mayzlin, J Shin Marketing science 30 (4), 666-685, 2011 | 220 | 2011 |
| How does free riding on customer service affect competition? J Shin Marketing Science 26 (4), 488-503, 2007 | 204 | 2007 |
| Keeping doors open: The effect of unavailability on incentives to keep options viable J Shin, D Ariely Management science 50 (5), 575-586, 2004 | 183 | 2004 |
| Incentive problems in performance-based online advertising pricing: Cost per click vs. cost per action Y Hu, J Shin, Z Tang Management Science 62 (7), 2022-2038, 2016 | 151* | 2016 |
| Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021 | 124 | 2021 |
| When to “fire” customers: Customer cost-based pricing J Shin, K Sudhir, DH Yoon Management Science 58 (5), 932-947, 2012 | 112 | 2012 |
| The role of selling costs in signaling price image J Shin Journal of Marketing Research 42 (3), 302-312, 2005 | 101 | 2005 |
| Manufacturer marketing initiatives and retailer information sharing B Mittendorf, J Shin, DH Yoon Quantitative Marketing and Economics 11, 263-287, 2013 | 62 | 2013 |
| Favoring the winner or loser in repeated contests R Ridlon, J Shin Marketing Science 32 (5), 768-785, 2013 | 43 | 2013 |
| Targeted advertising and consumer inference J Shin, J Yu Marketing Science 40 (5), 900-922, 2021 | 37 | 2021 |
| Managing buzz A Campbell, D Mayzlin, J Shin The RAND Journal of Economics 48 (1), 203-229, 2017 | 34* | 2017 |
| Demand externalities from co-location: Evidence from a natural experiment B Sen, J Shin, K Sudhir Unpublished working paper. Yale University, 2011 | 26* | 2011 |
| Switching costs and market competitiveness: De-constructing the relationship J Shin, K Sudhir Working Paper. Retrieved from http://faculty. som. yale. edu/ksudhir/papers …, 2008 | 26 | 2008 |
| A model of two-sided costly communication for building new product category demand MY Lu, J Shin Marketing Science 37 (3), 382-402, 2018 | 22 | 2018 |
| Commentaries and Rejoinder to" Do Switching Costs Make Markets Less Competitive?" J Shin, K Sudhir, L Cabral, JP Dube, GJ Hitsch, PE Rossi Journal of Marketing Research 46 (4), 446-452, 2009 | 21 | 2009 |
| Should you punish or reward current customers? J Shin, K Sudhir MIT Sloan Management Review, 2013 | 9 | 2013 |
| A reflection on analytical work in marketing: Three points of consensus R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ... Marketing Letters 23, 381-389, 2012 | 7 | 2012 |
| The impact of the gig economy on product quality through the labor market: Evidence from ridesharing and restaurant quality M Shin, J Shin, S Ghili, J Kim Management Science, 2022 | 6 | 2022 |
| A model of brand positioning: Product-portfolio view TT Ke, J Shin, J Yu working paper, 2020 | 6* | 2020 |
K SudhirJames Frank Professor of Marketing, Private Enterprise and Management, Yale SOMEmail verificata su yale.edu
