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Siva K Balasubramanian
Siva K Balasubramanian
Stuart School of Business, Illinois Institute of Technology
Email verificata su stuart.iit.edu - Home page
Titolo
Citata da
Citata da
Anno
Beyond advertising and publicity: Hybrid messages and public policy issues
SK Balasubramanian
Journal of advertising 23 (4), 29-46, 1994
13321994
Audience response to product placements: An integrative framework and future research agenda
SK Balasubramanian, JA Karrh, H Patwardhan
Journal of advertising 35 (3), 115-141, 2006
8282006
Consumers' search and use of nutrition information: The challenge and promise of the nutrition labeling and education act
SK Balasubramanian, C Cole
Journal of marketing 66 (3), 112-127, 2002
4912002
Age differences in consumers' search for information: Public policy implications
CA Cole, SK Balasubramanian
Journal of consumer research 20 (1), 157-169, 1993
4241993
Viewers' evaluations of product placements in movies: Public policy issues and managerial implications
PB Gupta, SK Balasubramanian, ML Klassen
Journal of Current Issues & Research in Advertising 22 (2), 41-52, 2000
3042000
Brand romance: a complementary approach to explain emotional attachment toward brands
H Patwardhan, SK Balasubramanian
Journal of Product & Brand Management 20 (4), 297-308, 2011
2882011
Long-term view of the diffusion of durables: a study of the role of price and adoption influence processes via tests of nested models
WA Kamakura, S Balasubramanian
Intern. J. of Research in Marketing 5, 1-13, 1988
2051988
Agro‐biotechnology and organic food purchase in the United Kingdom
AP Rimal, W Moon, S Balasubramanian
British Food Journal 107 (2), 84-97, 2005
2022005
Public attitudes toward agrobiotechnology: The mediating role of risk perceptions on the impact of trust, awareness, and outrage
W Moon, SK Balasubramanian
Applied Economic Perspectives and Policy 26 (2), 186-208, 2004
2022004
Knowledge sharing—A key role in the downstream supply chain
SC Shih, SHY Hsu, Z Zhu, SK Balasubramanian
Information & management 49 (2), 70-80, 2012
1992012
Long‐term forecasting with innovation diffusion models: The impact of replacement purchases
WA Kamakura, SK Balasubramanian
Journal of forecasting 6 (1), 1-19, 1987
1991987
Testing the dimensionality of the self-consciousness scales
B Mittal, SK Balasubramanian
Journal of Personality Assessment 51 (1), 53-68, 1987
1961987
Public perceptions and willingness-to-pay a premium for non-GM foods in the US and UK
W Moon, SK Balasubramanian
AgBioForum, 2001
1942001
The effects of expertise, end goal, and product type on adoption of preference formation strategy
MF King, SK Balasubramanian
Journal of the academy of marketing science 22, 146-159, 1994
1891994
Willingness to Pay for Non‐biotech Foods in the US and UK
W Moon, SK Balasubramanian
Journal of Consumer Affairs 37 (2), 317-339, 2003
1342003
A comparative analysis of three communication formats: Advertising, infomercial, and direct experience
M Singh, SK Balasubramanian, G Chakraborty
Journal of Advertising 29 (4), 59-75, 2000
1292000
Analyzing variations in advertising and promotional expenditures: Key correlates in consumer, industrial, and service markets
SK Balasubramanian, V Kumar
Journal of Marketing 54 (2), 57-68, 1990
1121990
The impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and JD Power and Associates awards
SK Balasubramanian, I Mathur, R Thakur
Journal of the Academy of Marketing Science 33 (4), 413-422, 2005
1102005
Measuring consumer attitudes toward the marketplace with tailored interviews
SK Balasubramanian, WA Kamakura
Journal of Marketing Research 26 (3), 311-326, 1989
811989
Modeling attitude constructs in movie product placements
S K. Balasubramanian, H Patwardhan, D Pillai, K K. Coker
Journal of product & brand management 23 (7), 516-531, 2014
782014
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