Each can help or hurt: Negative and positive word of mouth in social network brand communities M Relling, O Schnittka, H Sattler, M Johnen International Journal of Research in Marketing 33 (1), 42-58, 2016 | 154 | 2016 |
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks O Schnittka, H Sattler, S Zenker International Journal of Research in Marketing 29 (3), 265-274, 2012 | 154 | 2012 |
Talent or popularity: What drives market value and brand image for human brands? J Hofmann, O Schnittka, M Johnen, P Kottemann Journal of Business Research 124, 748-758, 2021 | 93 | 2021 |
When pushing back is good: The effectiveness of brand responses to social media complaints M Johnen, O Schnittka Journal of the Academy of Marketing Science 47, 858-878, 2019 | 86 | 2019 |
Are they always promising? An empirical analysis of moderators influencing consumer preferences for economy and premium private labels O Schnittka Journal of retailing and consumer services 24, 94-99, 2015 | 49 | 2015 |
Community members’ perception of brand community character: Construction and validation of a new scale M Relling, O Schnittka, CM Ringle, H Sattler, M Johnen Journal of Interactive Marketing 36 (1), 107-120, 2016 | 37 | 2016 |
More options do not always create perceived variety in life: Attracting new residents with quality-vs. quantity-oriented event portfolios C Dragin-Jensen, O Schnittka, C Arkil Cities 56, 55-62, 2016 | 36 | 2016 |
Implementing effective customer participation for hedonic and utilitarian services K Blinda, O Schnittka, H Sattler, JF Gräve Journal of Services Marketing 33 (3), 316-330, 2019 | 35 | 2019 |
Turning good ideas into bad news: The effect of negative and positive sponsorship information on sponsors’ brand image O Schnittka, H Sattler, M Farsky Schmalenbach Business Review 65, 227-247, 2013 | 31 | 2013 |
When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research LS Faerber, J Hofmann, D Ahrholdt, O Schnittka Tourism Management 84, 104284, 2021 | 20 | 2021 |
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising M Johnen, O Schnittka Marketing Letters 31 (1), 49-71, 2020 | 18 | 2020 |
Does chain labeling make private labels more successful? O Schnittka, JM Becker, K Gedenk, H Sattler, IV Villeda, F Völckner Schmalenbach Business Review 67, 92-113, 2015 | 16 | 2015 |
Applicants’ likelihood to apply for jobs at professional service firms: The role of different career models NK Hansen, O Schnittka Human Resource Management 57 (5), 1009-1022, 2018 | 14 | 2018 |
The impact of different fit dimensions on spillover effects in brand alliances O Schnittka, M Johnen, F Völckner, H Sattler, I Victoria Villeda, K Urban Journal of Business Economics 87, 899-925, 2017 | 13 | 2017 |
They come from near and far: The impact of spatial distance to event location on event attendance motivations C Dragin-Jensen, O Schnittka, A Feddersen, P Kottemann, Z Rezvani Scandinavian Journal of Hospitality and Tourism 18 (sup1), S87-S100, 2018 | 11 | 2018 |
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions C Erfgen, H Sattler, O Schnittka Journal of Business Economics 85, 479-504, 2015 | 11 | 2015 |
Drivers of sponsor image in sponsorships: What we know from prior research O Schnittka Marketing 32 (2), 124-144, 2010 | 11 | 2010 |
Does it really hurt? Consumer reactions to content sponsorships in daily newspapers CM Wellbrock, O Schnittka Journal of Business Economics 85, 107-128, 2015 | 10 | 2015 |
Evaluating the advertising effectiveness of noncelebrity endorsers: Advantages of customer vs. employee endorsers and mediating factors of their impact JF Gräve, O Schnittka, C Haiduk Journal of Advertising Research 61 (3), 318-333, 2021 | 9 | 2021 |
Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations O Schnittka, A Himme, D Papies, D Pellenwessel Journal of business economics 87, 943-984, 2017 | 8 | 2017 |