| The use of social media and its impact on shopping behavior of Slovak and Italian consumers during COVID-19 pandemic V Ali Taha, T Pencarelli, V Škerháková, R Fedorko, M Košíková Sustainability 13 (4), 1710, 2021 | 140 | 2021 |
| The role of e-marketing tools in constructing the image of a higher education institution R Štefko, R Fedorko, R Bačík Procedia-Social and Behavioral Sciences 175, 431-438, 2015 | 95 | 2015 |
| Luxury products and sustainability issues from the perspective of young Italian consumers T Pencarelli, V Ali Taha, V Škerháková, T Valentiny, R Fedorko Sustainability 12 (1), 245, 2019 | 87 | 2019 |
| The customer’s brand experience in the light of selected performance indicators in the social media environment B Gavurova, R Bacik, R Fedorko, L Nastisin Journal of Competitiveness 10 (2), 72, 2018 | 72 | 2018 |
| The alternative model for quality evaluation of health care facilities based on outputs of management processes I Rajiani, R Bačík, R Fedorko, M Rigelský, K Szczepańska-Woszczyna Polish Journal of Management Studies 17 (1), 194-208, 2018 | 64 | 2018 |
| Analysis of consumer preferences related to the use of digital devices in the e-commerce dimension R Štefko, R Bačík, R Fedorko, M Oleárová, M Rigelský Entrepreneurship and Sustainability Issues 7 (1), 25, 2019 | 53 | 2019 |
| Website content quality in terms of perceived image of higher education institution R Stefko, R Fedorko, R Bacik Polish journal of management studies 13 (2), 153-163, 2016 | 40 | 2016 |
| Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries R Stefko, R Fedorko, R Bacik, M Rigelsky, M Olearova Oeconomia Copernicana 11 (4), 721-742, 2020 | 38 | 2020 |
| Gender differences in the case of work satisfaction and motivation R Stefko, R Bacik, R Fedorko, B Gavurova, J Horvath, M Propper Polish Journal of Management Studies 16 (1), 215-225, 2017 | 33 | 2017 |
| The analysis on the importance of the reputation management in relation to e-commerce subjects R Fedorko, R Bacik, V Kerulova Polish Journal of Management Studies 15, 2017 | 32 | 2017 |
| An analysis of perceived topicality of website content influence in terms of reputation management R Stefko, I Fedorko, R Bacik, R Fedorko Polish Journal of management studies 12, 2015 | 31 | 2015 |
| Identification of Uncertainty Factors in the Consumer Behaviour of the New Generation of Customers at the E-commerce Level J Horvath, B Gavurova, R Bacik, R Fedorko Journal of Tourism and Services 12 (22), 168-183, 2021 | 22 | 2021 |
| Factors of communication mix on social media and their role in forming customer experience and brand image R Bacik, R Fedorko, L Nastisin, B Gavurova Management & Marketing 13 (3), 1108-1118, 2018 | 22 | 2018 |
| The impact of selected quality management attributes on the profitability of top hotels in the Visegrad Group countries R Bačík, R Fedorko, EW Abbas, M Rigelský, V Ivanková, K Obšatníková Polish Journal of Management Studies 19 (1), 46-58, 2019 | 21 | 2019 |
| The importance of Facebook ads in terms of online promotion R Bačík, R Fedorko, L Kakalejčík, P Pudło Journal of applied economic sciences 10 (5), 35, 2015 | 21 | 2015 |
| An analysis of online consumer shopping behaviour I Fedorko, R Bačík, R Fedorko Polish Journal of management studies 18 (2), 338--349, 2018 | 19 | 2018 |
| The Analytical Insight into Customer Perception of Quality Determinants of the E-Commerce Model Business-To-Consumer Subjects in the Central European Countries R Bačík, ZK Szabo, R Fedorko Quality Innovation Prosperity 18 (2), 15-26, 2014 | 19 | 2014 |
| Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing R Stefko, R Bacik, R Fedorko, M Olearova Oeconomia Copernicana 13 (1), 181-223, 2022 | 17 | 2022 |
| USING DIGITAL DEVICES IN THE PROCESS OF ONLINE SHOPPING: A STUDY OF DEMOGRAPHIC DIFFERENCES. R Bacik, B Gavurova, R Fedorko, M Olearova Marketing & Management of Innovations, 2020 | 17 | 2020 |
| Advertising as a tool of marketing communication and its consequent impact on consumers R Bacik, R Fedorko, S Simova Polish Journal of Management Studies 5, 299-306, 2012 | 17 | 2012 |
Radovan BačíkFakulta manažmentu, ekonomiky a obchodu PUVerified email at unipo.sk
