Rebecca Pera
Titolo
Citata da
Citata da
Anno
Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective
R Pera, N Occhiocupo, J Clarke
Journal of Business Research 69 (10), 4033-4041, 2016
932016
Who am I? How compelling self-storytelling builds digital personal reputation
R Pera, G Viglia, R Furlan
Journal of Interactive Marketing 35, 44-55, 2016
642016
Exploring how video digital storytelling builds relationship experiences
R Pera, G Viglia
Psychology & Marketing 33 (12), 1142-1150, 2016
542016
Empowering the new traveller: storytelling as a co-creative behaviour in tourism
R Pera
Current Issues in Tourism 20 (4), 331-338, 2017
522017
The determinants of stakeholder engagement in digital platforms
G Viglia, R Pera, E Bigné
Journal of Business Research 89, 404-410, 2018
342018
Turning ideas into products: Subjective well-being in co-creation
R Pera, G Viglia
The Service Industries Journal 35 (7-8), 388-402, 2015
342015
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
S Quinton, A Canhoto, S Molinillo, R Pera, T Budhathoki
Journal of Strategic Marketing 26 (5), 427-439, 2018
222018
Intuizione creativa e generazione di nuove idee. La creatività nell’individuo e nelle organizzazioni
R Pera
UTET libreria, 2005
52005
Promoting greener transportation systems for employees in industrial areas: Service design and communication strategies
R Pera
Environmental Quality Management 20 (2), 49-66, 2010
32010
I am who I am: Sharing photos on social media by older consumers and its influence on subjective well‐being
R Pera, S Quinton, G Baima
Psychology & Marketing, 2020
2020
“What being healthy means to me”: A qualitative analysis uncovering the core categories of adolescents’ perception of health.
A Borraccino, P Pera, R., Lemma
2019
When empathy prevents negative reviewing behavior
D Pera, R., Viglia, G., Grazzini, L., & Dalli
2019
WHEN CONSUMERS GET CREATIVE Cocreation in the individual and collective realm
R Pera
2018
When Consumers get creative. Cocreation in the individual and collective realm.
P rebecca
Napoli Editoriale scientifica s.r.l., 2018
2018
Book review: Marketing in Food, Hospitality, Tourism and Events
G Viglia, MN García, R Pera
Tourism Management 63, 351-352, 2017
2017
Can snacking be healthy? A comparison between coeliacs and health conscious food consumers
R Pera, G Viglia
MERCATI & COMPETITIVITÀ, 2017
2017
Defining the boundaries of cocreation within a multi-stakeholder service ecosystem
R Pera, G Viglia, U Gretzel
2017
Visual social sharing of innovation: attributes and symbolic representation
R Pera, Q Sarah
2017
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Q Sarah, C Ana, M Sebastian, R Pera, B Tribikram
2017
Managerial perspectives on value co-creation: a multi-stakeholder approach
R Pera, N Occhiocupo, J Clarke
4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016
2016
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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