L. J. SHRUM
L. J. SHRUM
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What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Y Liu, LJ Shrum
Journal of advertising 31 (4), 53-64, 2002
14802002
Buyer characteristics of the green consumer and their implications for advertising strategy
LJ Shrum, JA McCarty, TM Lowrey
Journal of advertising 24 (2), 71-82, 1995
10421995
The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
JA McCarty, LJ Shrum
Journal of business research 30 (1), 53-62, 1994
7981994
The influence of individualism, collectivism, and locus of control on environmental beliefs and behavior
JA McCarty, LJ Shrum
Journal of Public Policy & Marketing 20 (1), 93-104, 2001
6932001
The role of television in the construction of consumer reality
TC O'guinn, LJ Shrum
Journal of consumer research 23 (4), 278-294, 1997
6261997
Media consumption and perceptions of social reality: Effects and underlying processes
LJ Shrum
Media effects: Advances in theory and research 2, 69-95, 2002
5832002
Media consumption and perceptions of social reality: Effects and underlying processes
LJ Shrum
Media effects: Advances in theory and research 2, 69-95, 2002
5822002
Toward an understanding of consumer ambivalence
C Otnes, TM Lowrey, LJ Shrum
Journal of Consumer Research 24 (1), 80-93, 1997
4471997
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes
LJ Shrum, RS Wyer Jr, TC O'Guinn
Journal of Consumer Research 24 (4), 447-458, 1998
4041998
Conspicuous consumption versus charitable behavior in response to social exclusion: A differential needs explanation
J Lee, LJ Shrum
Journal of Consumer Research 39 (3), 530-544, 2012
3762012
Psychological processes underlying cultivation effects further tests of construct accessibility
LJ Shrum
Human communication research 22 (4), 482-509, 1996
3411996
Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable
LJ Shrum, TC O'GUINN
Communication Research 20 (3), 436-471, 1993
3331993
Phonetic symbolism and brand name preference
TM Lowrey, LJ Shrum
Journal of Consumer Research 34 (3), 406-414, 2007
3192007
The influence of self-construal on impulsive consumption
Y Zhang, LJ Shrum
Journal of Consumer Research 35 (5), 838-850, 2009
3152009
Television's cultivation of material values
LJ Shrum, JE Burroughs, A Rindfleisch
Journal of Consumer Research 32 (3), 473-479, 2005
3122005
A dual-process model of interactivity effects
Y Liu, LJ Shrum
Journal of Advertising 38 (2), 53-68, 2009
3042009
Assessing the social influence of television: A social cognition perspective on cultivation effects
LJ Shrum
Communication Research 22 (4), 402-429, 1995
3041995
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ...
Journal of Business Research 66 (8), 1179-1185, 2013
2572013
Processing strategy moderates the cultivation effect
LJ Shrum
Human Communication Research 27 (1), 94-120, 2001
2522001
The psychology of entertainment media: Blurring the lines between entertainment and persuasion
LJ Shrum
Taylor & Francis, 2012
2472012
Il sistema al momento non pu eseguire l'operazione. Riprova pi tardi.
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