Segui
Mojtaba Poorrezaei
Mojtaba Poorrezaei
Associate Professor of Marketing, University of Warwick
Email verificata su wbs.ac.uk - Home page
Titolo
Citata da
Citata da
Anno
The smart home: how consumers craft new service networks by combining heterogeneous smart domestic products
J Harvey, M Poorrezaei, T Woodall, G Nica-Avram, G Smith, T Ajiboye, ...
Journal of Service Research 23 (4), 504-526, 2020
202020
Customer engagement: conceptualisation, measurement and validation
M Poorrezaei
PQDT-Global, 2016
112016
Consumer engagement persuasion process in online brand communities: Social influence theory perspective
M Poorrezaei, A Heinze
112014
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo, ...
International Journal of Market Research 60 (6), 589-610, 2018
102018
Exploring negative customer brand engagement in social media: A framework of antecedent and consequence
O Wijeyaratne, S Resnick, M Poorrezaei
52019
To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set
T Woodall, C Pich, G Armannsdottir, S Allison, R Howarth, M Poorrezaei
Journal of Vocational Behavior 135, 103716, 2022
42022
Investigating corporate brand values in higher education
L Spry, M Poorrezaei, C Pich
42018
SME competitiveness through online brand communities: brand loyalty perspective
M Poorrezaei, A Heinze
32014
A framework to improve retail customer experience: a qualitative study exploring the customer journey
M Poorrezaei, C Pich, S Resnick
Qualitative Market Research: An International Journal, 2023
22023
Consumer engagement with restaurant brand pages: A multidimensional categorization of antecedents and consequences
F Rasty, SM Tabataba’i-Nasab, M Poorrezaei, SM Alhosseini Almodarresi, ...
Journal of Promotion Management 29 (7), 1015-1052, 2023
12023
Young voters UK: engagement, disengagement and re-engagement?
C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco Illodo
12018
Brand architecture in higher education: could it work in new and developing universities?
L Spry, M Poorrezaei, C Pich
12018
Exploring young voter engagement and journey mapping across political events
M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey
International Journal of Market Research 65 (5), 532-565, 2023
2023
Developing a three-dimensional model of antecedents and outcomes of consumer-brand engagement on social networking sites: A mixed-method approach
F Rasty, SM Tabataba, SM Alhosseini Almodarresi, S Saeida Ardekani, ...
Quarterly Journal of Brand Management 10 (2), 75-130, 2023
2023
Customer engagement value (CEV) in the subscription economy: a systematic literature review
S Allan, T Woodall, E Homapour, M Poorrezaei
Global Marketing Conference, 910-910, 2023
2023
CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA
M Poorrezaei
Global Marketing Conference, 292-292, 2023
2023
Exploring the notion of value reciprocity in the subscription economy: a systematic literature review
S Allan, T Woodall, M Poorrezaei, E Homapour
Proceedings of the European Marketing Academy, 2023
2023
Young Voters’ Engagement: A Customer Journeys Perspective
M Poorrezaei, C Pich, G Armannsdottir, I Branco-Illodo, J Harvey
International Journal of Market Research, 2022
2022
Deriving reciprocal value in a subscription economy: a customer engagement theory perspective
S Allan, M Poorrezaei, T Woodall, E Homapour
British Academy of Management, 2022
2022
Advancing'Perceived Personal Advantage'(PPA): re-framing value for an uncertain world
T Woodall, M Poorrezaei
2021
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
Articoli 1–20