Gil Appel
Title
Cited by
Cited by
Year
The future of social media in marketing
G Appel, L Grewal, R Hadi, AT Stephen
Journal of the Academy of Marketing Science 48 (1), 79-95, 2020
1192020
On the monetization of mobile apps
G Appel, B Libai, E Muller, R Shachar
International Journal of Research in Marketing, 2019
20*2019
Gender differences in communicative abstraction.
PD Joshi, CJ Wakslak, G Appel, L Huang
Journal of Personality and Social Psychology, 2019
82019
On the monetary impact of fashion design piracy
G Appel, B Libai, E Muller
International Journal of Research in Marketing, 2018
4*2018
Growth, Popularity, and the Long Tail: Evidence from Digital Markets
G Appel, B Libai, E Muller
Available at SSRN 3464393, 2019
1*2019
When and Why Consumers “Accidentally” Endanger Their Products
Y Shani, G Appel, S Danziger, R Shachar
Management Science, 2020
2020
The Desire for Here and Now: The Information Era's Impact on Aggregate Consumer Behavior
G Appel
Ben-Gurion University of the Negev, 2016
2016
How Free Digital Products Grow
G Appel, B Libai, E Muller
Report 15, 100, 2015
2015
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