Measuring marketing performance: a review and a framework Y Gao The Marketing Review 10 (1), 25-40, 2010 | 206 | 2010 |
Use of supplier-customer relationships by SMEs to enter foreign markets F Bradley, R Meyer, Y Gao Industrial Marketing Management 35 (6), 652-665, 2006 | 118 | 2006 |
Understanding emotional customer experience and co-creation behaviours in luxury hotels SH Wu, Y Gao International Journal of Contemporary Hospitality Management, 2019 | 115 | 2019 |
Corporate Social Responsibility Y Gao, S Wang Wiley Encyclopedia of Management, 3rd Edition, 2014 | 115* | 2014 |
Opening the black box of CSR decision making: a policy-capturing study of charitable donation decisions in China S Wang, Y Gao, GP Hodgkinson, DM Rousseau, PC Flood Journal of Business Ethics 128 (3), 665-683, 2015 | 109 | 2015 |
Business leaders’ personal values, organisational culture and market orientation Y Gao Journal of Strategic Marketing 25 (1), 49-64, 2017 | 104 | 2017 |
Low-Cost Airlines—A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction, and Customer Loyalty in a Low-Cost Setting Y Gao, N Curry Services Marketing Quarterly 33 (2), 104-118, 2012 | 101 | 2012 |
Can Socially Responsible Leaders Drive Chinese Firm Performance? S Wang, W Huang, Y Gao Leadership & Organization Development Journal, 2015 | 83 | 2015 |
Corporate Social Responsibility Y Gao, S Wang Wiley Encyclopedia of Management, 2014 | 53* | 2014 |
What do we know about corporate social responsibility research? a content analysis S Wang, Y Gao The Irish Journal of Management 35 (1), 1-16, 2016 | 43 | 2016 |
Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links? X Liang, Y Gao European Journal of Marketing 54 (4), 885-907, 2020 | 40 | 2020 |
Engendering a market orientation: exploring the invisible role of leaders' personal values Y Gao, F Bradley Journal of Strategic Marketing 15 (2-3), 79-89, 2007 | 33 | 2007 |
A natural science approach to investigate cross-cultural managerial creativity F Bradley, Y Gao, CMP Sousa International Business Review 22 (5), 839-855, 2013 | 31 | 2013 |
“What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices X Liang, Y Gao, QS Ding Cogent Business & Management 5 (1), 1-12, 2018 | 23 | 2018 |
Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image X Wang, Y Gao Journal of Asia Business Studies 4 (2), 80-85, 2010 | 22 | 2010 |
RESPONSIBLE LEADERSHIPAS A DRIVER OF GREEN ORGANIZATIONAL CULTURE S Wang, PC Flood, Y Gao European Business Ethics Network Annual Conference, 2009 | 5 | 2009 |
Firm specific determinants of open innovation in European SMEs A Priyadarshini, Y Gao, C O’Gorman Journal of Small Business & Entrepreneurship, 1-28, 2021 | 4 | 2021 |
Managing Marketing Performance: An Integrated Framework B Pierce, Y Gao Annual Conference of The Irish Accounting and Finance Association, 2013 | 3 | 2013 |
Marketing Performance Measurement System and Firm Performance: The Indirect Effect of Marketing Capabilities and the Uses of MPMS X Liang, Y Gao UKI Chapter of the Academy of International Business (AIB), 2015 | 2 | 2015 |
Decoding Gen Y Online Shopping Patterns: A Model-based Study S Sakshi, Y Gao, S Rana, SS Ravichandran, M Kharub, KM Jasim Vision, 09722629231216822, 2024 | 1 | 2024 |