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Silvia L. Martin
Silvia L. Martin
Associate Professor of Marketing, California State University - Los Angeles
Email verificata su calstatela.edu - Home page
Titolo
Citata da
Citata da
Anno
Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures
SL Martin, R Javalgi
Journal of Business Research 69 (6), 2040-2051, 2016
5132016
Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation
SL Martin, RG Javalgi, E Cavusgil
International Business Review 26 (3), 527-543, 2017
2302017
Realizing product-market advantage in high-technology international new ventures: The mediating role of ambidextrous innovation
M Hughes, SL Martin, RE Morgan, MJ Robson
Journal of International Marketing, 1-21, 2010
2162010
Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence
SL Martin, RRG Javalgi, L Ciravegna
Journal of Business Research 107, 25-37, 2020
1692020
Explaining Performance Determinants: A Knowledge Based View of International New Ventures
SL Martin, RG Javalgi
Journal of Business Research 101, 615-626, 2019
1022019
Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities
F Velasco Vizcaino, SL Martin, JJ Cardenas, M Cardenas
Journal of Business Research 124, 2021
472021
Service advantage built on service capabilities: An empirical inquiry of international new ventures
SL Martin, RRG Javalgi, L Ciravegna
Journal of Business Research 88, 371-381, 2018
462018
Epistemological foundations of international entrepreneurship
SL Martin, RG Javalgi
International Entrepreneurship and Management Journal 17, 671-680, 2018
242018
The role of i-deals negotiated by small business managers in job satisfaction and firm performance: Do company ethics matter?
F Velasco Vizcaíno, SL Martin, F Jaramillo
Journal of Business Research 158 (March), 2023
132023
Lobbying as a potent political marketing tool for firm performance: A closer look
JE Anderson, SL Martin, RP Lee
Psychology & Marketing 35 (7), 1-11, 2018
132018
Identifying motivational factors impacting entrepreneurship: Evidence from an emerging economy
RG Javalgi, SL Martin, RB Young, CT Hart, KA Van Dyke
KnE Social Sciences, 138–144-138–144, 2018
62018
Rural retain redux: Supermarket pricing in rural central New York
AR Thomas, SL Martin, PA Dai
Oneonta, NY: Center for Social Science Research, 2005
52005
Key Factors that Influence Consumer Preferences for Natural‐Hyped Products
F Velasco, M Cardenas, JJ Cardenas, SL Martin
Psychology & Marketing, 2022
32022
Tendencias en capacidades de marketing
SL Martin
Revista CEA 7 (13), e1865, 2021
22021
Trends in Marketing Capabilities (Tendencias en capacidades de marketing)
SL Martin
Revista CEA 7 (13), 2021
22021
Engagement and the Moderating Role of Presence within a Video Game Experience
SG Nicovich, SL Martin
Atlantic Marketing Journal 5 (1), 123-136, 2016
22016
The born global phenomenon in Mexico: a bright start for technology intensive start-ups
S Lozano, RE Morgan, M Robson
Revista del Centro de Investigación. Universidad La Salle 7 (28), 111-122, 2007
22007
When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement
O Sabri, N El Hana, Z Abidi, S Martin
Psychology & Marketing 41 (2), 254-275, 2024
2024
When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement
S Ouidade, EH Nadr, S Martin, A Zineb
3th ACIEK Conference Proceedings, Innovation, Knowledge and Digitalization …, 2023
2023
Corporate Frugality and Multitasking Organizational Capabilities and their Influence in Front-line Employees Attitudes toward Corporate Social Responsibility Program
F Velasco, S Martin, JJ Cardenas, M Cardenas
12th ACIEK Conference Proceedings, Greening, Digitizing and Redefining Aims …, 2022
2022
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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