Segui
Marco Mancini
Marco Mancini
Neuromarketing Professor / UNINT ||| Head of Neuromarketing Lab in BrainSigns
Email verificata su uniba.it - Home page
Titolo
Citata da
Citata da
Anno
Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends
P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ...
Computational intelligence and neuroscience 2019, 2019
1962019
Neuroelectrical indexes for the study of the efficacy of TV advertising stimuli
P Cherubino, A Trettel, G Cartocci, D Rossi, E Modica, AG Maglione, ...
Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016
432016
Neurophysiological responses to different product experiences
E Modica, G Cartocci, D Rossi, ACM Levy, P Cherubino, AG Maglione, ...
Computational Intelligence and Neuroscience 2018, 2018
422018
Neurophysiological measures of the perception of antismoking public service announcements among young population
G Cartocci, E Modica, D Rossi, P Cherubino, AG Maglione, A Colosimo, ...
Frontiers in human neuroscience 12, 231, 2018
372018
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
PC Ana C Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini ...
International Review on Public and Nonprofit Marketing, 1-23, 2021
28*2021
Neurophysiological profile of antismoking campaigns
E Modica, D Rossi, G Cartocci, D Perrotta, P Di Feo, M Mancini, P Arico, ...
Computational intelligence and neuroscience 2018, 2018
272018
Antismoking campaigns' perception and gender differences: a comparison among EEG indices
G Cartocci, E Modica, D Rossi, BMS Inguscio, P Arico, ACM Levy, ...
Computational Intelligence and Neuroscience 2019, 2019
182019
Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: a case study on cognitive effects of scents
M Mancini, P Cherubino, G Cartocci, A Martinez, G Borghini, ...
Brain Sciences 11 (2), 256, 2021
152021
Wine tasting: how much is the contribution of the olfaction?
P Cherubino, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ...
Problems, Methods and Tools in Experimental and Behavioral Economics …, 2018
102018
Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV Ads
P Cherubino, G Cartocci, A Trettel, D Rossi, E Modica, AG Maglione, ...
Applying neuroscience to business practice, 163-190, 2017
102017
Measuring neurophysiological signals, fixations and self-report data for product placement effectiveness assessment in music videos
AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ...
Experimental and Quantitative Methods in Contemporary Economics …, 2020
82020
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data
ML Ana, P Cherubino, G Cartocci, E Modica, D Rossi, M Marco, T Arianna, ...
International Journal of Bioelectromagnetism 19 (1), 25-35, 2017
82017
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience.
M Mancini, P Cherubino, G Cartocci, A Martinez, G Di Flumeri, ...
Brain Sci. 2022, 12, 1345. https://doi.org/10.3390/brainsci12101345, 2022
72022
EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users.
LO Piccioni, G Cartocci, AG Maglione, E Modica, D Rossi, M Mancini, ...
Journal of Hearing Science 8 (2), 2018
52018
Neuroscientific methods for exploring user perceptions while dealing with Mobile Advertising: A novel and integrated approach
M Mancini, P Cherubino, G di Flumeri, G Cartocci, A Martinez, A Sanchez, ...
Frontiers in Neuroergonomics 3, 835648, 2022
42022
Listening effort during speech in noise recognition: a neurophysiologic evaluation of consecutive sound processors.
N Quaranta, M Zinfollino, M Casulli, A Ardito, R Bartoli, G Cartocci, ...
Journal of Hearing Science 8 (2), 2018
22018
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques
M Mancini, P Cherubino, A Martinez, A Vozzi, S Menicocci, S Ferrara, ...
Brain Sciences 13 (10), 1481, 2023
12023
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience
A Vozzi, A Martinez Levy, V Ronca, A Giorgi, S Ferrara, M Mancini, ...
Brain Sciences 13 (9), 1242, 2023
2023
Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach.
BGBF Mancini M, Cherubino P, di Flumeri G, Cartocci G, Martinez A, Sanchez A ...
Front. Neuroergon. 3:835648. doi: 10.3389/fnrgo.2022.835648, 2022
2022
Measuring Neurophysiological Signals, Fixations and Self-report Data
AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ...
Experimental and Quantitative Methods in Contemporary Economics …, 2019
2019
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
Articoli 1–20