| Customer intention to return online: price perception, attribute‐level performance, and satisfaction unfolding over time P Jiang, B Rosenbloom European journal of marketing 39 (1/2), 150-174, 2005 | 883 | 2005 |
| How third‐party certification programs relate to consumer trust in online transactions: An exploratory study P Jiang, DB Jones, S Javie Psychology & Marketing 25 (9), 839-858, 2008 | 204 | 2008 |
| The role of brand name in customization decisions: a search vs experience perspective P Jiang Journal of Product & Brand Management 13 (2), 73-83, 2004 | 106 | 2004 |
| A model of price search behavior in electronic marketplace P Jiang Internet Research 12 (2), 181-190, 2002 | 105 | 2002 |
| Consumer adoption of mobile internet services: An exploratory study P Jiang Journal of Promotion Management 15 (3), 418-454, 2009 | 99 | 2009 |
| Segment‐based mass customization: an exploration of a new conceptual marketing framework P Jiang Internet Research 10 (3), 215-226, 2000 | 67 | 2000 |
| Exploring consumers' willingness to pay for online customisation and its marketing outcomes P Jiang Journal of Targeting, Measurement and Analysis for Marketing 11, 168-183, 2002 | 49 | 2002 |
| Responses to customized products: the consumers’ behavioral intentions P Jiang, SK Balasubramanian, ZV Lambert Journal of Services Marketing 29 (4), 314-326, 2015 | 37 | 2015 |
| An empirical comparison of market efficiency: Electronic marketplaces vs. traditional retail formats P Jiang, SK Balasubramanian Electronic Commerce Research and Applications 13 (2), 98-109, 2014 | 33 | 2014 |
| Consumer knowledge and external pre-purchase information search: A meta-analysis of the evidence P Jiang, B Rosenbloom Consumer culture theory, 353-389, 2014 | 26 | 2014 |
| Consumers' value perceptions of e-customization–a model incorporating information framing and product type P Jiang, S K. Balasubramanian, Z V. Lambert Journal of Consumer Marketing 31 (1), 54-67, 2014 | 22 | 2014 |
| Building a customer base in the electronic marketplace: an empirical exploration of the e‐tailing industry P Jiang, J Talaga Journal of Services Marketing 20 (7), 429-438, 2006 | 21 | 2006 |
| Information search in health care decision-making: A study of word-of-mouth and Internet information users RL Snipes, R Ingram, P Jiang Journal of Hospital Marketing & Public Relations 15 (2), 33-53, 2005 | 19 | 2005 |
| An exploratory study of factors affecting consumer international online shopping behavior P Jiang, DB Jones International Journal of E-Business Research (IJEBR) 10 (2), 45-60, 2014 | 17 | 2014 |
| Adopting mobile internet: a demographic and usage perspective P Jiang International Journal of Electronic Business 6 (3), 232-260, 2008 | 13 | 2008 |
| Exploring cultural influences on mobile marketing acceptance M Pierce, P Jiang International Journal of Internet Marketing and Advertising 15 (1), 1-28, 2021 | 11 | 2021 |
| Developing Integrated Marketing Communication (IMC) in online communities: a conceptual perspective from search, experience and credence segmentation P Jiang, SL Chia International Journal of Internet Marketing and Advertising 6 (1), 22-40, 2010 | 11 | 2010 |
| Managing customer price perceptions: An empirical investigation on the impacts of e-tailing services P Jiang Services Marketing Quarterly 24 (4), 77-98, 2003 | 8 | 2003 |
| Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising P Jiang Health Marketing Quarterly 35 (3), 209-226, 2018 | 7 | 2018 |
| Determinants of participants’ responses to marketing communications on social networking sites P Jiang | 6 | 2013 |
