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Andreas B. Eisingerich
Andreas B. Eisingerich
Professor of Marketing, Imperial College Business School, Imperial College London
Email verificata su imperial.ac.uk
Titolo
Citata da
Citata da
Anno
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of marketing 74 (6), 1-17, 2010
30692010
Drivers of brand commitment: A cross-national investigation
AB Eisingerich, G Rubera
Journal of International Marketing 18 (2), 64-79, 2010
5562010
Attachment–aversion (AA) model of customer–brand relationships
CW Park, AB Eisingerich, JW Park
Journal of consumer psychology 23 (2), 229-248, 2013
5512013
How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty
AB Eisingerich, SJ Bell, P Tracey
Research policy 39 (2), 239-253, 2010
5222010
The role of brand logos in firm performance
CW Park, AB Eisingerich, G Pol, JW Park
Journal of business research 66 (2), 180-187, 2013
4412013
Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell
Journal of Consumer Psychology 25 (1), 120-128, 2015
4382015
Perceived service quality and customer trust: does enhancing customers' service knowledge matter?
AB Eisingerich, SJ Bell
Journal of service research 10 (3), 256-268, 2008
4212008
Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information
AB Eisingerich, G Rubera, M Seifert, G Bhardwaj
Journal of Service Research 14 (1), 60-75, 2011
3342011
Maintaining customer relationships in high credence services
AB Eisingerich, SJ Bell
Journal of Services Marketing 21 (4), 253-262, 2007
3312007
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized …
S Ren, AB Eisingerich, HT Tsai
International Business Review 24 (4), 642-651, 2015
3132015
The paradox of customer education: Customer expertise and loyalty in the financial services industry
SJ Bell, AB Eisingerich
European Journal of Marketing 41 (5/6), 466-486, 2007
2832007
Relationship marketing in the financial services industry: The importance of customer education, participation and problem management for customer loyalty
AB Eisingerich, SJ Bell
Journal of financial services marketing 10, 86-97, 2006
2712006
Attitudes and acceptance of oral and parenteral HIV preexposure prophylaxis among potential user groups: a multinational study
AB Eisingerich, A Wheelock, GB Gomez, GP Garnett, MR Dybul, PK Piot
PloS one 7 (1), e28238, 2012
2672012
Managing service innovation and interorganizational relationships for firm performance: to commit or diversify?
AB Eisingerich, G Rubera, M Seifert
Journal of Service Research 11 (4), 344-356, 2009
2602009
Hook vs. hope: How to enhance customer engagement through gamification
AB Eisingerich, A Marchand, MP Fritze, L Dong
International Journal of Research in Marketing 36 (2), 200-215, 2019
2552019
Internationalization strategies of emerging markets firms
HT Tsai, AB Eisingerich
California management review 53 (1), 114-135, 2010
1562010
Acta non verba? The role of customer participation and word of mouth in the relationship between service firms’ customer satisfaction and sales performance
AB Eisingerich, S Auh, O Merlo
Journal of Service Research 17 (1), 40-53, 2014
1542014
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
Y Liu, M Hultman, AB Eisingerich, X Wei
Annals of Tourism Research 81, 102879, 2020
1302020
Connecting with your dentist on facebook: patients’ and dentists’ attitudes towards social media usage in dentistry
N Parmar, L Dong, AB Eisingerich
Journal of medical Internet research 20 (6), e10109, 2018
1212018
Improvised Marketing Interventions in Social Media
A Borah, S Banerjee, YT Lin, A Jain, AB Eisingerich
Journal of Marketing 84 (2), 69-91, 2020
1192020
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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