Visual design cues impacting food choice: A review and future research agenda I Vermeir, G Roose Foods 9 (10), 1495, 2020 | 53 | 2020 |
A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising G Roose, I Vermeir, M Geuens, A Van Kerckhove Journal of Consumer Psychology 29 (3), 411-427, 2019 | 38 | 2019 |
Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertising G Roose, L Mulier Foods 9 (1), 51, 2020 | 32 | 2020 |
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements G Roose, M Geuens, I Vermeir British Food Journal 120 (6), 1170-1182, 2018 | 21 | 2018 |
Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption G Roose, A Van Kerckhove, E Huyghe Journal of business research 75, 210-220, 2017 | 18 | 2017 |
Putting spatial product presentation cues on the map: Review and research directions G Roose, I Vermeir Journal of Business Research 155, 113400, 2023 | 1 | 2023 |
Time for action: Implied-action does it! G Roose, M Geuens ACR European Conference 2023, 2023 | | 2023 |
Blue for forest, red for tree, how color temperature changes what we see G Roose, T Tessitore La Londe Conference, 2023 | | 2023 |
Employee advocacy on social media: What employees want to share vs. consumers want to see L De Kerpel, A Van Kerckhove, G Roose Proceedings of the Annual Conference of Society of Consumer Psychology, 2023 | | 2023 |
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms L De Kerpel, A Van Kerckhove, G Roose Proceedings of the European Marketing Academy, 2022 | | 2022 |
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness G Roose Ghent University, 2018 | | 2018 |
Landscapes as an ad/disadvantage in food advertising G Roose, M Geuens, I Vermeir Society for Consumer Psychology Annual Winter Conference, 2015 | | 2015 |