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Gudrun Roose
Gudrun Roose
Verified email at ugent.be
Title
Cited by
Cited by
Year
Visual design cues impacting food choice: A review and future research agenda
I Vermeir, G Roose
Foods 9 (10), 1495, 2020
532020
A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising
G Roose, I Vermeir, M Geuens, A Van Kerckhove
Journal of Consumer Psychology 29 (3), 411-427, 2019
382019
Healthy advertising coming to its senses: The effectiveness of sensory appeals in healthy food advertising
G Roose, L Mulier
Foods 9 (1), 51, 2020
322020
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
G Roose, M Geuens, I Vermeir
British Food Journal 120 (6), 1170-1182, 2018
212018
Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
G Roose, A Van Kerckhove, E Huyghe
Journal of business research 75, 210-220, 2017
182017
Putting spatial product presentation cues on the map: Review and research directions
G Roose, I Vermeir
Journal of Business Research 155, 113400, 2023
12023
Time for action: Implied-action does it!
G Roose, M Geuens
ACR European Conference 2023, 2023
2023
Blue for forest, red for tree, how color temperature changes what we see
G Roose, T Tessitore
La Londe Conference, 2023
2023
Employee advocacy on social media: What employees want to share vs. consumers want to see
L De Kerpel, A Van Kerckhove, G Roose
Proceedings of the Annual Conference of Society of Consumer Psychology, 2023
2023
Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms
L De Kerpel, A Van Kerckhove, G Roose
Proceedings of the European Marketing Academy, 2022
2022
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
G Roose
Ghent University, 2018
2018
Landscapes as an ad/disadvantage in food advertising
G Roose, M Geuens, I Vermeir
Society for Consumer Psychology Annual Winter Conference, 2015
2015
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