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Mladen Pancic
Mladen Pancic
Redoviti profesor, Ekonomski fakultet u Osijeku
Verified email at efos.hr
Title
Cited by
Cited by
Year
Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
M Pancić, H Serdarušić, D Ćućić
Sustainability 15 (16), 12534, 2023
132023
Brand valuation
T Antic, L Antic, M Pancic
Interdisciplinary Management Research 4, 199-214, 2008
9*2008
Branding Impact on the Economic Development of Cities and Counties-Example Branding City of Ilok
M Medić, M Banožić, VS County, M Pancić
Interdisciplinary Management Research VI, 152-161, 2010
72010
Osnove marketinga/Praktikum
M Medić, M Pancić
Osijek: Ekonomski fakultet u Osijeku, 2009
72009
Business Intelligence (BI) in Firm Performance: Role of Big Data Analytics and Blockchain Technology
M Pancić, D Ćućić, H Serdarušić
Economies 11 (3), 99, 2023
62023
The role of tourism in perception of the Croatian country brand in Hungary and Croatia
V Gerdesics, M Pancić, B Orosdy
Interdisciplinary Management Research X, 236, 2014
4*2014
Mark vs. Brand-Term and Controversies
M Medić, I Medić, M Pancić
Interdisciplinary Management Research 5, 147-54, 2009
42009
QUALITY MANAGEMENT IN THE FUNCTION OF PUBLIC TRANSPORT.
M Medić, M Pancić, S Ilić
Interdisciplinary Management Research 9, 2013
32013
SOCIAL MEDIA MARKETING AS PART OF INTEGRATED MARKETING COMMUNICATION IN CREATING A BRAND.
M Medić, M Pancić, I Kelić
Interdisciplinary Management Research 8, 2012
32012
Green Finance and Fintech Adoption Services among Croatian Online Users: How Digital Transformation and Digital Awareness Increase Banking Sustainability
H Serdarušić, M Pancić, Ž Zavišić
Economies 12 (3), 54, 2024
22024
GREEN AND DIGITAL TRANSITION IN THE FUNCTION OF GROWTH AND DEVELOPMENT OF CROATIA
D Cucic, M Pancic, Z Zavisic
Economic and Social Development: Book of Proceedings, 389-403, 2022
22022
Quality Measuring in the International Bus Transport Aimed at Increasing Competitive Advantage
M Medić, M Pancić, S Ilić
34th Joint Scientific Symposium „Regional and International Competition–a …, 2013
22013
THE EVOLUTION OF DIGITAL MARKETING WITH PERSONAL FACTORS: MEASURING THE IMPACT OF DIGITAL ADVERTISING AND DIGITAL AWARENESS ON CONSUMER IMPULSIVE BEHAVIOR
M Pancic, H Serdarusic, Z Zavisic
Economic and Social Development (Book of Proceedings), 105th International …, 2023
12023
ROLE OF AI-POWERED CHATBOTS IN BUILDING CUSTOMER-BRAND RELATIONSHIPS: USING SEQUENTIAL EXPLANATORY RESEARCH DESIGN
M Pancic
Economic and Social Development: Book of Proceedings, 197-216, 2023
12023
Influence of mergers and acquisitions on the quality of service in bus transportation: Research after company acquisition
S Ilić, M Pancić, I Kristek
Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2019
12019
Role And Importance Of Implementation Of Quality Management In Bus Transportation
S Ilić, M Pancić
Business Logistics in Modern Management, 2019
12019
IMPORTANCE OF SERVICE QUALITY IN A COMPANY’S REGIONAL DEVELOPMENT–CHALLENGES AND OPPORTUNITIES
M Pancić, I Kristek, S Ilić
International Journal of multidisciplinarity in business and science 4 (5 …, 2018
12018
Challenges and Potentials for Eco-Tourism Development in Eastern Croatia
D Ćućić, M Pancić
7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske–vizija i …, 2018
12018
The influence of the concentration on the performance of firms in retail industry in the Republic of Croatia
I Kristek, M Pancić, H Serdarušić
Business Logistics in Modern Management, 2017
12017
CO-Branding Sinergetic Effects for Development of Payment Cards
H Serdarusic, M Pancic
Business Logistics in Modern Management 9, 201-210, 2009
12009
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