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Patrick Vargas
Patrick Vargas
Professor of Advertising, University of Illinois
Email verificata su illinois.edu
Titolo
Citata da
Citata da
Anno
Development of a scale to measure team brand associations in professional sport
SD Ross, JD James, P Vargas
Journal of sport management 20 (2), 260-279, 2006
4692006
The linguistic intergroup bias as an implicit indicator of prejudice
W Von Hippel, D Sekaquaptewa, P Vargas
Journal of Experimental Social Psychology 33 (5), 490-509, 1997
3791997
Stereotypic explanatory bias: Implicit stereotyping as a predictor of discrimination
D Sekaquaptewa, P Espinoza, M Thompson, P Vargas, W von Hippel
Journal of Experimental Social Psychology 39 (1), 75-82, 2003
3252003
On the role of encoding processes in stereotype maintenance
W Von Hippel, D Sekaquaptewa, P Vargas
Advances in experimental social psychology 27, 177-254, 1995
3181995
Mood effects on eyewitness memory: Affective influences on susceptibility to misinformation
JP Forgas, SM Laham, PT Vargas
Journal of experimental social psychology 41 (6), 574-588, 2005
3112005
Know thy avatar: The unintended effect of virtual-self representation on behavior
G Yoon, PT Vargas
Psychological science 25 (4), 1043-1045, 2014
1702014
Writing with pictures: Toward a unifying theory of consumer response to images
LM Scott, P Vargas
Journal of Consumer Research 34 (3), 341-356, 2007
1542007
Attitudes and persuasion
D Albarracín, P Vargas
Handbook of social psychology 1, 394-427, 2010
1422010
Armed Only with Paper and Pencil:" Low-Tech" Measures of Implicit Attitudes.
PT Vargas, D Sekaquaptewa, W von Hippel
The Guilford Press, 2007
1202007
The search for the best deal: How hotel cancellation policies affect the search and booking decisions of deal-seeking customers
CC Chen, Z Schwartz, P Vargas
International Journal of Hospitality Management 30 (1), 129-135, 2011
1192011
A practical guide to experimental advertising research
PT Vargas, BRL Duff, RJ Faber
Journal of Advertising 46 (1), 101-114, 2017
1112017
Using partially structured attitude measures to enhance the attitude-behavior relationship
PT Vargas, W Von Hippel, RE Petty
Personality and social psychology bulletin 30 (2), 197-211, 2004
1102004
Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?
S Shavitt, P Vargas, P Lowrey
Psychology & Marketing 21 (12), 1011-1032, 2004
1002004
Trait as default: extraversion, subjective well-being, and the distinction between neutral and positive events.
MD Robinson, EC Solberg, PT Vargas, M Tamir
Journal of Personality and Social Psychology 85 (3), 517, 2003
902003
Consumer confusion of percent differences
J Kruger, P Vargas
Journal of Consumer Psychology 18 (1), 49-61, 2008
842008
Putting process into personality, appraisal, and emotion: Evaluative processing as a missing link
MD Robinson, PT Vargas, EG Crawford
The psychology of evaluation: Affective processes in cognition and emotion …, 2003
662003
The effects of mood on social judgment and reasoning
JP Forgas, PT Vargas
Handbook of emotions 2, 350-367, 2000
662000
Ban the sunset? Nonpropositional content and regulation of pharmaceutical advertising
P Biegler, P Vargas
The American Journal of Bioethics 13 (5), 3-13, 2013
552013
Self-presentation on social media: When self-enhancement confronts self-verification
A Zheng, BRL Duff, P Vargas, MZ Yao
Journal of Interactive Advertising 20 (3), 289-302, 2020
542020
Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect
S Yoon, PT Vargas
Psychology & Marketing 27 (12), 1075-1100, 2010
532010
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