| Social media management in the traveller's customer journey: an analysis of the hospitality sector L Hu, M Olivieri Current Issues in Tourism 24 (12), 1768-1779, 2021 | 47 | 2021 |
| The country of origin effect: a hedonic price analysis of the Chinese wine market L Hu, A Baldin British Food Journal 120 (6), 1264-1279, 2018 | 36 | 2018 |
| The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms L Hu Journal of Business & Industrial Marketing 37 (10), 2050-2063, 2022 | 25 | 2022 |
| Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study F Pratesi, L Hu, R Rialti, L Zollo, M Faraoni Italian journal of marketing 2021, 227-247, 2021 | 25 | 2021 |
| The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis L Hu, R Filieri, F Acikgoz, L Zollo, R Rialti International Journal of Consumer Studies 47 (2), 751-766, 2023 | 23 | 2023 |
| Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby F Checchinato, L Hu, A Perri, T Vescovi International Journal of Emerging Markets 12 (3), 637-655, 2017 | 15 | 2017 |
| Social media and omni-channel strategies in the tourism industry: an analysis of club med L Hu, M Olivieri Advances in Digital Marketing and eCommerce: First International Conference …, 2020 | 14 | 2020 |
| International digital marketing in China: Regional characteristics and global challenges L Hu Springer Nature, 2020 | 13 | 2020 |
| The Chinese market as an opportunity to innovate distribution strategies? Evidences from Italian firms L Hu European Business Review 30 (5), 607-626, 2018 | 13 | 2018 |
| The country of brand communication in the retail setting: An analysis of Italian products in China L Hu, F Checchinato Australasian Marketing Journal (AMJ) 23 (4), 325-332, 2015 | 13 | 2015 |
| The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 L Hu, M Olivieri Journal of Business & Industrial Marketing 38 (7), 1465-1478, 2023 | 12 | 2023 |
| Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks L Hu, M Olivieri, R Rialti Journal of Business & Industrial Marketing 38 (8), 1675-1688, 2023 | 11 | 2023 |
| How to leverage digital marketing in B2B: A study on Italian SMEs during the Covid-19 outbreak L Hu, M Olivieri Digital marketing & eCommerce conference, 112-120, 2021 | 7 | 2021 |
| Chinese digital and mobile platforms L Hu International Digital Marketing in China: Regional Characteristics and …, 2020 | 6 | 2020 |
| Il ruolo dei punti vendita come strumento di immagine di marca nel mercato cinese L Hu, F Checchinato, T Vescovi SMART LIFE dall'innovazione tecnologica al mercato, 2013 | 5 | 2013 |
| The communication of foreign products in China through the store: an empirical analysis F Checchinato, L Hu, T Vescovi International Journal of Economic Behavior 3, 41-57, 2013 | 5 | 2013 |
| Semi di tè L Hu People, 2020 | 4 | 2020 |
| Do distributors really know the product? Approaching emerging markets through exports F Checchinato, H Lala, T Vescovi Approaching Emerging Markets Through Exports (October 1, 2014). Department …, 2014 | 4 | 2014 |
| Il ruolo del punto vendita per la costruzione dell’immagine di marca F Checchinato, L Hu Davanti agli occhi del cliente. Branding e retailing del made in Italy nel …, 2013 | 4 | 2013 |
| WeChat as a digital bridge for the Chinese community in Italy? The use of social media during the first wave of COVID-19 G Negro, L Hu WeChat and the Chinese Diaspora, 79-94, 2022 | 3 | 2022 |
Mirko OlivieriPost-doc research fellow, Università Cattolica del Sacro CuoreEmail verificata su unicatt.it
