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Daniel Rayne
Daniel Rayne
Lecturer of Marketing, RMIT University
Verified email at rmit.edu.au - Homepage
Title
Cited by
Cited by
Year
Productive partnerships? Driving consumer awareness to action in CSR partnerships
D Rayne, C Leckie, H McDonald
Journal of Business Research 118, 49-57, 2020
272020
Promoting customer engagement behavior for green brands
C Leckie, D Rayne, LW Johnson
Sustainability 13 (15), 8404, 2021
252021
Assessing strategic social partnerships between professional sports teams and NPOs in Australian football
D Rayne, H McDonald, C Leckie
International Journal of Sports Marketing and Sponsorship 20 (3), 446-461, 2019
72019
The potential of marketing communications to protect social workers in times of crisis
S Pervan, D Rayne, L Bove
Journal of Strategic Marketing 30 (7), 652-666, 2022
32022
Examining corporate social responsibility awareness: An unaided recall measure
D Rayne, S Pervan, H McDonald, C Leckie
Journal of Consumer Behaviour 20 (5), 1129-1139, 2021
32021
From awareness to action: exploring the impact of social alliances on consumer behaviour in the sporting context
D Rayne
Swinburne University of Technology, 2019
12019
Understanding approaches to social partnerships-investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study
D Rayne, S Pervan, H McDonald, C Leckie
Journal of Marketing Management 40 (1-2), 45-71, 2024
2024
Heuristics in sport: A scoping review
ND Ramanayaka, G Dickson, D Rayne
Psychology of Sport and Exercise, 102589, 2023
2023
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