| Customer influence value and purchase acceleration in new product diffusion TH Ho, S Li, SE Park, ZJM Shen Marketing Science 31 (2), 236-256, 2012 | 62 | 2012 |
| A Bayesian Level-k Model in n-Person Games TH Ho, SE Park, X Su Management Science 67 (3), 1622-1638, 2021 | 20 | 2021 |
| Pay-what-you-want pricing in the digital product marketplace: A feasible alternative to piracy prevention? BC Kim, SE Park, DW Straub Information Systems Research 33 (3), 784-793, 2022 | 16 | 2022 |
| The group of symmetries of the Tower of Hanoi graph SE Park The American Mathematical Monthly 117 (4), 353-360, 2010 | 9 | 2010 |
| Consumer surplus moderated price competition SE Park University of California Berkeley Working paper, 10, 2013 | 5 | 2013 |
| Level-r model with adaptive and sophisticated learning TH Ho, SE Park, X Su University of California, Berkeley Working Paper, 2013 | 3 | 2013 |
| Essays on Bounded Rationality in Games and Markets SE Park UC Berkeley, 2014 | | 2014 |
