| Omnichannel retailing and post-pandemic recovery: building a research agenda G Salvietti, C Ziliani, C Teller, M Ieva, S Ranfagni International Journal of Retail & Distribution Management 50 (8/9), 1156-1181, 2022 | 62 | 2022 |
| Managing Online Touchpoints for a Consistent Customer Experience: Cases from Fashion Retailing G Salvietti, M Ieva, C Ziliani Ozuem W., Ranfagni S. (eds) The Art of Digital Marketing for Fashion and …, 2021 | 4 | 2021 |
| Sustainable Supply Chain Management: una review della letteratura G Cristini, C Zerbini, G Salvietti Micro & Macro Marketing 30 (1), 19-42, 2021 | 4 | 2021 |
| Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing G Salvietti, M Ieva, C Ziliani National Brand and Private Label Marketing Conference, 57-64, 2023 | 1 | 2023 |
| An overview on Omnichannel research: intellectual foundations and implications for research G Salvietti, M Ieva, C Ziliani, S Ranfagni Proceedings of the European Marketing Academy, 50th, (94162), 2021 | 1 | 2021 |
| The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector G Salvietti, M Ieva Digital Transformation for Fashion and Luxury Brands: Theory and Practice …, 2024 | | 2024 |
| How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa S Ranfagni, G Salvietti Made in Italy and the Luxury Market, 225-239, 2023 | | 2023 |
| 16How to Combine Sustainability and Authenticity in Luxury Brands S Ranfagni, G Salvietti Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation, 2023 | | 2023 |
| The Omnichannel phenomenon: unveiling the role of Channel Integration for consumers and retailers G Salvietti Università degli studi di Ferrara, 2023 | | 2023 |
| Framing Generation Z’s Purchasing Process: A Mixed Method Approach G Salvietti, S Ranfagni, D Berti Micro & Macro Marketing 32 (2), 281-310, 2023 | | 2023 |
| La passione tra consumo e imprenditorialità: un’analisi esplorativa da casi di editori fumetti G Salvietti, S Ranfagni Piccola Impresa/Small Business, 2021 | | 2021 |
| Il Sustainable Supply Chain Management in letteratura: un approccio settoriale G Cristini, C Zerbini, G Salvietti Leveraging intersections in management theory and practice-Extended …, 2021 | | 2021 |
| BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS G Salvietti, S Ranfagni, M Ieva, C Ziliani Proceedings XVIII^ SIM Conference Ancona, 14-15 ottobre 2021, 2021 | | 2021 |
| AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW G Salvietti, M Ieva, C Ziliani, R Silvia Proceedings XVII^ SIM Conference Castellanza, 29 30 ottobre 2020, 2020 | | 2020 |
Silvia RanfagniUniversity of FlorenceVerified email at unifi.it
