| Employing the business model concept to support the adoption of product–service systems (PSS) APB Barquet, MG de Oliveira, CR Amigo, VP Cunha, H Rozenfeld Industrial Marketing Management 42 (5), 693-704, 2013 | 443 | 2013 |
| Integrating technology roadmapping and portfolio management at the front-end of new product development MG Oliveira, H Rozenfeld Technological forecasting and social change 77 (8), 1339-1354, 2010 | 187 | 2010 |
| From servitization to digital servitization: How digitalization transforms companies' transition towards services C Favoretto, GHS Mendes, MG Oliveira, PA Cauchick-Miguel, ... Industrial Marketing Management 102, 104-121, 2022 | 110 | 2022 |
| Business model elements for product-service system APB Barquet, VP Cunha, MG Oliveira, H Rozenfeld Functional Thinking for Value Creation: Proceedings of the 3rd CIRP …, 2011 | 94 | 2011 |
| Decision making at the front end of innovation: the hidden influence of knowledge and decision criteria MG de Oliveira, H Rozenfeld, R Phaal, D Probert R&D Management 45 (2), 161-180, 2015 | 66 | 2015 |
| Roadmapping: uma abordagem estratégica para o gerenciamento da inovação em produtos, serviços e tecnologias MG Oliveira, JS Freitas, AL Fleury, H Rozenfeld, R Phaal, D Probert, ... Elsevier 1, 181, 2012 | 61 | 2012 |
| Digital transformation of business model in manufacturing companies: challenges and research agenda C Favoretto, GHS Mendes, MG Filho, M Gouvea de Oliveira, GMD Ganga Journal of Business & Industrial Marketing 37 (4), 748-767, 2022 | 60 | 2022 |
| Servitization and performance: impacts on small and medium enterprises SAB Queiroz, GHS Mendes, JHO Silva, GMD Ganga, PA Cauchick Miguel, ... Journal of Business & Industrial Marketing 35 (7), 1237-1249, 2020 | 46 | 2020 |
| Lessons learned from a successful industrial product service system business model: emphasis on financial aspects MG de Oliveira, GH de Sousa Mendes, AA de Albuquerque, H Rozenfeld Journal of Business & Industrial Marketing 33 (3), 365-376, 2018 | 38 | 2018 |
| Uncovering the structures and maturity of the new service development research field through a bibliometric study (1984-2014) GHS Mendes, MG Oliveira, EH Gomide, JFD Nantes Journal of Service Management 28 (1), 182-223, 2017 | 37 | 2017 |
| Bibliometric analysis of the product-service system research field MG Oliveira, GHS Mendes, H Rozenfeld Procedia Cirp 30, 114-119, 2015 | 32 | 2015 |
| Transforming a traditional product offer into PSS: a practical application M Pieroni, C Marques, C Campese, D Guzzo, G Mendes, J Costa, M Rosa, ... Procedia CIRP 47, 412-417, 2016 | 30 | 2016 |
| A starting point for addressing product innovativeness in the Fuzzy Front–End MG Oliveira, R Phaal, D Probert, VP Cunha, H Rozenfeld International Journal of Technology Intelligence and Planning 7 (4), 309-326, 2011 | 28 | 2011 |
| Bibliometric analysis of the front-end of innovation GHS Mendes, MG Oliveira 2015 Portland International Conference on Management of Engineering and …, 2015 | 17 | 2015 |
| Product-Service System (PSS) design process methodologies: a systematic literature review GHS Mendes, MG Oliveira, H Rozenfeld, CAN Marques, JMH Costa DS 80-7 Proceedings of the 20th International Conference on Engineering …, 2015 | 17 | 2015 |
| The digitalisation of roadmapping workshops MG de Oliveira, M Routley, R Phaal Journal of Engineering and Technology Management 65, 101694, 2022 | 13 | 2022 |
| Exploring the involvement of experts in strategic roadmapping with large groups MG de Oliveira, JS Freitas, BS Pereira, PV Guerra IEEE Transactions on Engineering Management 69 (1), 56-66, 2020 | 13 | 2020 |
| Technology roadmapping improvement through an add-on process: Presentation and initial application TU Daim, T Oliver, R Phaal Technology Roadmapping 2, 383-424, 2018 | 13 | 2018 |
| Comparing PSS design models based on content analysis CAN Marques, GH de Sousa Mendes, MG de Oliveira, H Rozenfeld Procedia CIRP 47, 144-149, 2016 | 13 | 2016 |
| Ecosystem policy roadmapping LA de Vasconcelos Gomes, AL Fleury, MG de Oliveira, AFF Facin Technological Forecasting and Social Change 170, 120885, 2021 | 12 | 2021 |
Henrique RozenfeldUniversity of São PauloEmail verificata su usp.br
