Tina LOWREY
Titolo
Citata da
Citata da
Anno
Buyer characteristics of the green consumer and their implications for advertising strategy
LJ Shrum, JA McCarty, TM Lowrey
Journal of advertising 24 (2), 71-82, 1995
10421995
Toward an understanding of consumer ambivalence
C Otnes, TM Lowrey, LJ Shrum
Journal of Consumer Research 24 (1), 80-93, 1997
4471997
Gift selection for easy and difficult recipients: a social roles interpretation
C Otnes, TM Lowrey, YC Kim
Journal of Consumer Research 20 (2), 229-244, 1993
3241993
Phonetic symbolism and brand name preference
TM Lowrey, LJ Shrum
Journal of Consumer Research 34 (3), 406-414, 2007
3192007
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ...
Journal of Business Research 66 (8), 1179-1185, 2013
2572013
Attitude functions in advertising: The interactive role of products and self-monitoring
S Shavitt, TM Lowrey, S Han
Journal of Consumer Psychology 1 (4), 337-364, 1992
2441992
Recycling as a marketing problem: A framework for strategy development
LJ Shrum, TM Lowrey, JA McCarty
Psychology & Marketing 11 (4), 393-416, 1994
2261994
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing
S Shavitt, S Swan, TM Lowrey, M Wnke
Journal of Consumer Psychology 3 (2), 137-162, 1994
1941994
The relation between brand-name linguistic characteristics and brand-name memory
TM Lowrey, LJ Shrum, TM Dubitsky
Journal of Advertising 32 (3), 7-17, 2003
1822003
The effects of syntactic complexity on advertising persuasiveness
TM Lowrey
Journal of consumer psychology 7 (2), 187-206, 1998
1741998
Social influences on dyadic giving over time: A taxonomy from the giver's perspective
TM Lowrey, CC Otnes, JA Ruth
Journal of Consumer Research 30 (4), 547-558, 2004
1502004
Sound symbolism effects across languages: Implications for global brand names
LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu
International Journal of Research in Marketing 29 (3), 275-279, 2012
1242012
Materialism: The good, the bad, and the ugly
LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ...
Journal of Marketing Management 30 (17-18), 1858-1881, 2014
852014
The effectiveness of cigarette warning label threats on nonsmoking adolescents
LI Sabbane, TM Lowrey, JC Chebat
Journal of Consumer Affairs 43 (2), 332-345, 2009
842009
The development of consumer-based consumption constellations in children
LN Chaplin, TM Lowrey
Journal of Consumer Research 36 (5), 757-777, 2010
832010
Contemporary consumption rituals: A research anthology
CC Otnes, TM Lowrey
Taylor & Francis, 2004
752004
Sounds convey meaning: The implications of phonetic symbolism for brand name construction
LJ Shrum, TM Lowrey
Psycholinguistic phenomena in marketing communications, 39-58, 2020
722020
'Til Debt Do Us Part: The Selection and Meaning of Artifacts in the American Wedding
C Otnes, TM Lowrey
ACR North American Advances, 1993
711993
Shopping with consumers usage as past, present and future research technique
C Otnes, MA McGrath, TM Lowrey
Journal of Retailing and Consumer Services 2 (2), 97-110, 1995
681995
Shopping with consumers: reflections and innovations
TM Lowrey, CC Otnes, MA McGrath
Qualitative Market Research: An International Journal, 2005
662005
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