Citata da
Citata da
Buyer characteristics of the green consumer and their implications for advertising strategy
LJ Shrum, JA McCarty, TM Lowrey
Journal of advertising 24 (2), 71-82, 1995
Toward an understanding of consumer ambivalence
C Otnes, TM Lowrey, LJ Shrum
Journal of Consumer Research 24 (1), 80-93, 1997
Gift selection for easy and difficult recipients: a social roles interpretation
C Otnes, TM Lowrey, YC Kim
Journal of Consumer Research 20 (2), 229-244, 1993
Phonetic symbolism and brand name preference
TM Lowrey, LJ Shrum
Journal of Consumer Research 34 (3), 406-414, 2007
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences
LJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ...
Journal of Business Research 66 (8), 1179-1185, 2013
Attitude functions in advertising: The interactive role of products and self-monitoring
S Shavitt, TM Lowrey, S Han
Journal of Consumer Psychology 1 (4), 337-364, 1992
Recycling as a marketing problem: A framework for strategy development
LJ Shrum, TM Lowrey, JA McCarty
Psychology & Marketing 11 (4), 393-416, 1994
The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing
S Shavitt, S Swan, TM Lowrey, M Wnke
Journal of Consumer Psychology 3 (2), 137-162, 1994
The relation between brand-name linguistic characteristics and brand-name memory
TM Lowrey, LJ Shrum, TM Dubitsky
Journal of Advertising 32 (3), 7-17, 2003
The effects of syntactic complexity on advertising persuasiveness
TM Lowrey
Journal of consumer psychology 7 (2), 187-206, 1998
Social influences on dyadic giving over time: A taxonomy from the giver's perspective
TM Lowrey, CC Otnes, JA Ruth
Journal of Consumer Research 30 (4), 547-558, 2004
Sound symbolism effects across languages: Implications for global brand names
LJ Shrum, TM Lowrey, D Luna, DB Lerman, M Liu
International Journal of Research in Marketing 29 (3), 275-279, 2012
Materialism: The good, the bad, and the ugly
LJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ...
Journal of Marketing Management 30 (17-18), 1858-1881, 2014
The effectiveness of cigarette warning label threats on nonsmoking adolescents
LI Sabbane, TM Lowrey, JC Chebat
Journal of Consumer Affairs 43 (2), 332-345, 2009
The development of consumer-based consumption constellations in children
LN Chaplin, TM Lowrey
Journal of Consumer Research 36 (5), 757-777, 2010
Contemporary consumption rituals: A research anthology
CC Otnes, TM Lowrey
Taylor & Francis, 2004
Sounds convey meaning: The implications of phonetic symbolism for brand name construction
LJ Shrum, TM Lowrey
Psycholinguistic phenomena in marketing communications, 39-58, 2020
'Til Debt Do Us Part: The Selection and Meaning of Artifacts in the American Wedding
C Otnes, TM Lowrey
ACR North American Advances, 1993
Shopping with consumers usage as past, present and future research technique
C Otnes, MA McGrath, TM Lowrey
Journal of Retailing and Consumer Services 2 (2), 97-110, 1995
Shopping with consumers: reflections and innovations
TM Lowrey, CC Otnes, MA McGrath
Qualitative Market Research: An International Journal, 2005
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