Peter J Danaher
Peter J Danaher
Professor of Marketing and Econometrics, Monash University
Verified email at - Homepage
Cited by
Cited by
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
Implementing a customer relationship strategy: The asymmetric impact of poor versus excellent execution
MR Colgate, PJ Danaher
Journal of the Academy of marketing Science 28 (3), 375-387, 2000
Customer satisfaction during the service delivery process
PJ Danaher, J Mattsson
European journal of Marketing, 1994
A comparison of online and offline consumer brand loyalty
PJ Danaher, IW Wilson, RA Davis
Marketing Science 22 (4), 461-476, 2003
A comparison of question scales used for measuring customer satisfaction
PJ Danaher, V Haddrell
International Journal of Service Industry Management, 1996
Factors affecting online advertising recall: A study of students
PJ Danaher, GW Mullarkey
Journal of advertising research 43 (3), 252-267, 2003
Customer satisfaction in the tourist industry: A case study of visitors to New Zealand
PJ Danaher, N Arweiler
Journal of Travel Research 35 (1), 89-93, 1996
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
Indirect financial benefits from service quality
PJ Danaher, RT Rust
Quality Management Journal 3 (2), 63-75, 1996
Comparing perceptions of marketing communication channels
PJ Danaher, JR Rossiter
European Journal of Marketing, 2011
Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys
PJ Danaher
Journal of retailing 73 (2), 235-260, 1997
Factors affecting web site visit duration: A cross-domain analysis
PJ Danaher, GW Mullarkey, S Essegaier
Journal of Marketing Research 43 (2), 182-194, 2006
What happens to television ratings during commercial breaks?
PJ Danaher
Journal of advertising Research 35 (1), 37-37, 1995
Where, when, and how long: Factors that influence the redemption of mobile phone coupons
PJ Danaher, MS Smith, K Ranasinghe, TS Danaher
Journal of Marketing Research 52 (5), 710-725, 2015
Optimal pricing of new subscription services: Analysis of a market experiment
PJ Danaher
Marketing Science 21 (2), 119-138, 2002
Comparing the relative effectiveness of advertising channels: A case study of a multimedia blitz campaign
PJ Danaher, TS Dagger
Journal of Marketing Research 50 (4), 517-534, 2013
The effect of competitive advertising interference on sales for packaged goods
PJ Danaher, A Bonfrer, S Dhar
Journal of Marketing Research 45 (2), 211-225, 2008
Modeling multivariate distributions using copulas: Applications in marketing
PJ Danaher, MS Smith
Marketing science 30 (1), 4-21, 2011
How often versus how long: The interplay of contact frequency and relationship duration in customer-reported service relationship strength
TS Dagger, PJ Danaher, BJ Gibbs
Journal of Service Research 11 (4), 371-388, 2009
Cumulative encounter satisfaction in the hotel conference process
PJ Danaher, J Mattsson
International Journal of Service Industry Management, 1994
The system can't perform the operation now. Try again later.
Articles 1–20