Magdalena Florek
Magdalena Florek
International Place Branding Association
Email verificata su - Home page
Citata da
Citata da
Podstawy marketingu terytorialnego
M Florek
Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2013
A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents
A Insch, M Florek
Journal of place management and development, 2008
Wizerunek miasta: Od koncepcji do wdrożenia
E Glińska, M Florek, A Kowalewska
Wolters Kluwer, 2009
The country brand as a new challenge for Poland
M Florek
Place branding 1, 205-214, 2005
City council websites as a means of place brand identity communication
M Florek, A Insch, J Gnoth
Place Branding 2, 276-296, 2006
Mega Event= Mega Impact? Travelling fans' experience and perceptions of the 2006 FIFA World Cup host nation
M Florek, T Breitbarth, F Conejo
Journal of sport & tourism 13 (3), 199-219, 2008
No place like home: Perspectives on place attachment and impacts on city management
M Florek
Journal of Town & City Management 1 (4), 346-354, 2011
Place satisfaction of city residents: Findings and implications for city branding
A Insch, M Florek
Towards effective place brand management, 2010
Export flagships in branding small developing countries: The cases of Costa Rica and Moldova
M Florek, F Conejo
Place Branding and Public Diplomacy 3, 53-72, 2007
When fit matters: Leveraging destination and event image congruence
M Florek, A Insch
Journal of Hospitality Marketing & Management 20 (3-4), 265-286, 2011
The trademark protection of country brands: insights from New Zealand
M Florek, A Insch
Journal of Place Management and Development, 2008
Prevalence of country of origin associations on the supermarket shelf
A Insch, M Florek
International Journal of Retail & Distribution Management 37 (5), 453-471, 2009
Strategia promocji jednostek samorządu terytorialnego-zasady i procedury
M Florek, A Augustyn
Fundacja Best Place-Europejski Instytut Marketingu Miejsc, 2011
Online city branding
M Florek
City branding: Theory and cases, 82-90, 2011
Promocja miast: Nowa perspektywa
A Proszowska-Sala, M Florek
Strer Polska, 2010
From brand equity to place brand equity and from there to the place brand
M Florek, M Kavaratzis
Place Branding and Public Diplomacy 10, 103-107, 2014
Kapitał marki miasta zorientowany na konsumenta - źrdła i pomiar
M Florek
Uniwersytet Ekonomiczny w Poznaniu, 2014
Citizen involvement, place branding and mega events: Insights from Expo host cities
M Hereźniak, M Florek
Place Branding and Public Diplomacy 14, 89-100, 2018
Rethinking brand equity—possibilities and challenges of application to places
M Florek
Rethinking Place Branding: Comprehensive Brand Development for Cities and…, 2015
On measuring place brand effectiveness–between theoretical developments and empirical findings
M Hereźniak, M Florek, A Augustyn
Economics & Sociology 11 (2), 36-51, 2018
Il sistema al momento non pu eseguire l'operazione. Riprova pi tardi.
Articoli 1–20