| Podstawy marketingu terytorialnego M Florek Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2013 | 393 | 2013 |
| A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents A Insch, M Florek Journal of place management and development, 2008 | 334 | 2008 |
| Wizerunek miasta: Od koncepcji do wdrożenia E Glińska, M Florek, A Kowalewska Wolters Kluwer, 2009 | 232* | 2009 |
| The country brand as a new challenge for Poland M Florek Place branding 1, 205-214, 2005 | 222 | 2005 |
| City council websites as a means of place brand identity communication M Florek, A Insch, J Gnoth Place Branding 2, 276-296, 2006 | 205 | 2006 |
| Mega Event= Mega Impact? Travelling fans' experience and perceptions of the 2006 FIFA World Cup host nation M Florek, T Breitbarth, F Conejo Journal of sport & tourism 13 (3), 199-219, 2008 | 202 | 2008 |
| No place like home: Perspectives on place attachment and impacts on city management M Florek Journal of Town & City Management 1 (4), 346-354, 2011 | 148 | 2011 |
| Place satisfaction of city residents: Findings and implications for city branding A Insch, M Florek Towards effective place brand management, 2010 | 110 | 2010 |
| Export flagships in branding small developing countries: The cases of Costa Rica and Moldova M Florek, F Conejo Place Branding and Public Diplomacy 3, 53-72, 2007 | 109 | 2007 |
| When fit matters: Leveraging destination and event image congruence M Florek, A Insch Journal of Hospitality Marketing & Management 20 (3-4), 265-286, 2011 | 108 | 2011 |
| The trademark protection of country brands: insights from New Zealand M Florek, A Insch Journal of Place Management and Development, 2008 | 81 | 2008 |
| Prevalence of country of origin associations on the supermarket shelf A Insch, M Florek International Journal of Retail & Distribution Management 37 (5), 453-471, 2009 | 74 | 2009 |
| Strategia promocji jednostek samorządu terytorialnego-zasady i procedury M Florek, A Augustyn Fundacja Best Place-Europejski Instytut Marketingu Miejsc, 2011 | 66 | 2011 |
| Online city branding M Florek City branding: Theory and cases, 82-90, 2011 | 61 | 2011 |
| Promocja miast: Nowa perspektywa A Proszowska-Sala, M Florek Ströer Polska, 2010 | 58* | 2010 |
| From brand equity to place brand equity and from there to the place brand M Florek, M Kavaratzis Place Branding and Public Diplomacy 10, 103-107, 2014 | 57 | 2014 |
| Kapitał marki miasta zorientowany na konsumenta - źródła i pomiar M Florek Uniwersytet Ekonomiczny w Poznaniu, 2014 | 50 | 2014 |
| Citizen involvement, place branding and mega events: Insights from Expo host cities M Hereźniak, M Florek Place Branding and Public Diplomacy 14, 89-100, 2018 | 33 | 2018 |
| Rethinking brand equity—possibilities and challenges of application to places M Florek Rethinking Place Branding: Comprehensive Brand Development for Cities and …, 2015 | 28 | 2015 |
| On measuring place brand effectiveness–between theoretical developments and empirical findings M Hereźniak, M Florek, A Augustyn Economics & Sociology 11 (2), 36-51, 2018 | 27* | 2018 |
Andrea InschAssociate Professor, Department of Marketing, University of OtagoEmail verificata su otago.ac.nz
