Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty Ó González-Benito, M Martos-Partal Journal of Retailing 88 (2), 236-249, 2012 | 211 | 2012 |
Behavioural loyalty towards store brands JM Labeaga, N Lado, M Martos Journal of Retailing and consumer services 14 (5), 347-356, 2007 | 150 | 2007 |
Store brand and store loyalty: The moderating role of store brand positioning M Martos-Partal, Ó González-Benito Marketing Letters 22, 297-313, 2011 | 125 | 2011 |
Brands as substitutes for the need for touch in online shopping Ó González-Benito, M Martos-Partal, S San Martín Journal of Retailing and Consumer Services 27, 121-125, 2015 | 96 | 2015 |
Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market M Hidalgo-Baz, M Martos-Partal, Ó González-Benito Frontiers in psychology 8, 211383, 2017 | 84 | 2017 |
Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty M Martos-Partal, Ó González-Benito European Management Journal 31 (4), 348-358, 2013 | 71 | 2013 |
Assessments of the quality of organic versus conventional products, by category and cognitive style M Hidalgo-Baz, M Martos-Partal, Ó González-Benito Food Quality and Preference 62, 31-37, 2017 | 59 | 2017 |
Which products are more responsive to in-store displays: utilitarian or hedonic? Á Garrido-Morgado, Ó González-Benito, M Martos-Partal, K Campo Journal of Retailing 97 (3), 477-491, 2021 | 52 | 2021 |
¿ Qué busca el comprador de marcas de distribuidor?. Caracterización del comprador de marca de distribuidor por beneficios buscados M Martos-Partal, O González-Benito Universia Business Review, 76-95, 2009 | 49 | 2009 |
To what extent does need for touch affect online perceived quality? S San-Martín, Ó González-Benito, M Martos-Partal International Journal of Retail & Distribution Management 45 (9), 950-968, 2017 | 45 | 2017 |
The power of a package: product claims drive purchase decisions NL Cousté, M Martos-Partal, E Martínez-Ros Journal of Advertising Research 52 (3), 364-375, 2012 | 44 | 2012 |
Innovation and the market share of private labels M Martos-Partal Journal of Marketing Management 28 (5-6), 695-715, 2012 | 42 | 2012 |
Motivational profiling of store brand shoppers: Differences across quality tiers M Martos-Partal, O González-Benito, M Fustinoni-Venturini Marketing Letters 26, 187-200, 2015 | 40 | 2015 |
Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products Á Garrido-Morgado, Ó González-Benito, M Martos-Partal Frontiers in psychology 7, 336, 2016 | 39 | 2016 |
Is product innovation as effective for private labels as it is for national brands? C Abril, M Martos-Partal Innovation 15 (3), 337-349, 2013 | 35 | 2013 |
The effects of store brand loyalty on store loyalty: evidence from the Spanish market M Martos-Partal, O González-Benito The International Review of Retail, Distribution and Consumer Research 19 (3 …, 2009 | 34 | 2009 |
Is advertising helpful for organic businesses? Differential effects of packaging claims M Hidalgo-Baz, M Martos-Partal, Ó González-Benito International Journal of Advertising 36 (4), 542-561, 2017 | 31 | 2017 |
Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain Ó González‐Benito, M Martos‐Partal, M Fustinoni‐Venturini Psychology & Marketing 31 (2), 115-125, 2014 | 24 | 2014 |
Impact of SMEs strategy on loyalty: the hairdresser case Á López-Jáuregui, M Martos-Partal, JM Labeaga Spanish Journal of Marketing-ESIC 23 (2), 273-293, 2019 | 23 | 2019 |
Brand equity and store brand tiers: An analysis based on an experimental design Ó González-Benito, M Martos-Partal, M Fustinoni-Venturini International Journal of Market Research 57 (1), 73-94, 2015 | 23 | 2015 |