| Retailer categorization: how store-format price image influences expected prices and consumer choices A Koschmann, MS Isaac Journal of Retailing 94 (4), 364-379, 2018 | 42 | 2018 |
| Do brands compete or coexist? How persistence of brand loyalty segments the market J Sheth, A Koschmann European Journal of Marketing 53 (1), 2-19, 2018 | 19 | 2018 |
| Brand line extensions: creating new loyalties or internal variety-seeking? A Koschmann, J Sheth Journal of Product & Brand Management 27 (4), 351-362, 2018 | 18 | 2018 |
| Evaluating marketplace synergies of ingredient brand alliances A Koschmann, D Bowman International Journal of Research in Marketing 35 (4), 575-590, 2018 | 15 | 2018 |
| Evaluating the House of Brands Strategy Using Brand Equity and Intra-Firm Loyalty A Koschmann Journal of Marketing Management 7 (1), 94-104, 2019 | 9 | 2019 |
| How coaching ability moderates player incentives to perform: A hierarchical Bayesian approach of the NFL A Koschmann Journal of Sport Management 33 (4), 331-342, 2019 | 8 | 2019 |
| Should copula endogeneity correction include generated regressors for higher-order terms? No, it hurts Y Qian, H Xie, A Koschmann National Bureau of Economic Research, 2022 | 4 | 2022 |
| Do brands compete or coexist? Evidence from the cola wars A Koschmann, JN Sheth Kilts Center for Marketing at Chicago Booth–Nielsen Dataset Paper Series, 2-051, 2016 | 4 | 2016 |
| Latent Estimation of Piracy Quality and its Effect on Revenues and Distribution: The Case of Motion Pictures A Koschmann, Y Qian National Bureau of Economic Research, 2020 | 3 | 2020 |
| Estimating drivers of concussions from punt returns in professional American football A Koschmann Public health 183, 52-54, 2020 | 3 | 2020 |
| Evaluating the durability of brand alliances using Bayesian methods A Koschmann Journal of Brand Management 26 (3), 268-276, 2019 | 3 | 2019 |
| Shelf layout and consumer preferences JR Parker, AR Koschmann Handbook of Research on Retailing, 251-270, 2018 | 3 | 2018 |
| Brand alliances: Growing your pie or stealing your slice? Examining field evidence using causal methods A Koschmann Journal of Marketing Development and Competitiveness 11 (4), 2017 | 2 | 2017 |
| Simultaneous estimation of legal and illegal supply and demand: The case of motion pictures A Koschmann, D Bowman International Economic Journal 31 (4), 555-577, 2017 | 2 | 2017 |
| Food Security, Store Access, and Prices Paid: Do the Poor Pay More for Groceries? A Koschmann, B Wansink Journal of Hunger & Environmental Nutrition 17 (5), 642-653, 2022 | 1 | 2022 |
| Do brands compete or coexist? A response to the responses A Koschmann, J Sheth European Journal of Marketing 53 (1), 31-36, 2019 | 1 | 2019 |
| A peer-relative perspective of the contract year phenomenon using Bayesian analysis A Koschmann Journal of Applied Sport Management 9 (4), 5, 2017 | 1 | 2017 |
| A Practical Guide to Endogeneity Correction Using Copulas Y Qian, A Koschmann, H Xie National Bureau of Economic Research, 2024 | | 2024 |
| Brand Loyalty and Variety-Seeking within a House of Brands A Koschmann Available at SSRN 2973636, 2017 | | 2017 |
| Essays on Brand Competition A Koschmann Emory University, 2016 | | 2016 |
