| Measuring customer satisfaction and customer loyalty S Hohenberg, W Taylor Handbook of market research, 909-938, 2021 | 15 | 2021 |
| Leveraging loyalty programs using competitor based targeting W Taylor, B Hollenbeck Quantitative Marketing and Economics 19 (3), 417-455, 2021 | 11 | 2021 |
| Controlling for retailer synergies when evaluating coalition loyalty programs W Taylor, X Dong Available at SSRN 3505587, 2023 | 2 | 2023 |
| DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison JS Thomas, W Taylor, PK Chintagunta Available at SSRN 4473758, 2023 | 2 | 2023 |
| Incorporating experience quality data into CRM Models: The impact of gambler outcomes on casino return times W Taylor, AV Bodapati SMU Cox school of business research paper, 2017 | 2 | 2017 |
| The Impact of Online Learning on Digital and Non-Digital Supplemental Learning Products: A Comparative Empirical Analysis KB Nattamai Kannan, W Taylor SMU Cox School of Business Research Paper, 2023 | | 2023 |
| CRM Targeting With Loss Aversion: Evidence From The Casino Industry W Taylor, JZ Zhang Available at SSRN 4501436, 2023 | | 2023 |
| Learning During School Closures: An Empirical Analysis of the Demand for Digital and Non-Digital Learning Products KB Nattamai Kannan, W Taylor SMU Cox: IT & Operations Management (Topic), 2023 | | 2023 |
| Reference Dependent Targeting: Evidence From The Casino Industry W Taylor, JZ Zhang SMU Cox: Marketing (Topic), 2023 | | 2023 |
| Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs: A Bayesian Additive Regression Tree Approach W Taylor, X Dong Controlling for Retailer Synergies when Evaluating Coalition Loyalty …, 2022 | | 2022 |
| Leveraging Loyalty Programs Using Competitor Based Targeting B Hollenbeck, W Taylor | | 2020 |
| Modeling Customer Behavior in Loyalty Programs W Taylor University of California, Los Angeles, 2017 | | 2017 |
