| Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention JD Patel, DD Gadhavi, YS Shukla International Review on Public and Nonprofit Marketing 14, 1-18, 2017 | 196 | 2017 |
| Game on! How gamified loyalty programs boost customer engagement value LD Hollebeek, K Das, Y Shukla International Journal of Information Management 61, 102308, 2021 | 89 | 2021 |
| Does the interface quality of mobile shopping apps affect purchase intention? An empirical study V Patel, K Das, R Chatterjee, Y Shukla Australasian Marketing Journal (AMJ) 28 (4), 300-309, 2020 | 88 | 2020 |
| Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement A Pangarkar, V Arora, Y Shukla Journal of Retailing and Consumer Services 68, 103001, 2022 | 53 | 2022 |
| Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction S Mishra, G Malhotra, R Chatterjee, Y Shukla Journal of Strategic Marketing 31 (4), 749-766, 2023 | 47 | 2023 |
| Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour JD Patel, N Bhatt, Y Shukla, D Gadhavi Journal of Retailing and Consumer Services 26, 97-103, 2015 | 27 | 2015 |
| Millennials’ self-identity and intention to purchase sustainable products S Mishra, Y Shukla, G Malhotra, R Chatterjee, J Rana Australasian Marketing Journal 31 (3), 199-210, 2023 | 23 | 2023 |
| Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness S Mishra, G Malhotra, R Chatterjee, Y Sanatkumar Shukla Journal of Strategic Marketing, 1-23, 2021 | 22 | 2021 |
| Fluidity and the customer experience in digital platform ecosystems A Ramasundaram, N Pandey, Y Shukla, S Alavi, J Wirtz International Journal of Information Management 69, 102599, 2023 | 20 | 2023 |
| Service transformation: How can it be achieved? J Kandampully, A Bilgihan, M Bujisic, A Kaplan, CB Jarvis, Y Shukla Journal of Business Research 136, 219-228, 2021 | 18 | 2021 |
| Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service D Mladenović, A Rajapakse, N Kožuljević, Y Shukla Online Information Review 47 (4), 661-679, 2023 | 17 | 2023 |
| Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling K Das, JD Patel, A Sharma, Y Shukla Journal of Business Research 154, 113384, 2023 | 17 | 2023 |
| Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay … G Pizzi, V Vannucci, Y Shukla, G Aiello Journal of Business Research 148, 420-432, 2022 | 15 | 2022 |
| Integrating community value into the adoption framework: A systematic review of conceptual research on participatory smart city applications M Marimuthu, C D'Souza, Y Shukla Technological Forecasting and Social Change 181, 121779, 2022 | 14 | 2022 |
| Effect of cause-related marketing on corporate image and purchase intention: evidence from India KL Rathod, DD Gadhavi, YS Shukla International Journal of Business and Emerging Markets 2 6 (3), 230-246, 2014 | 13 | 2014 |
| Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity S Mishra, Y Shukla, G Malhotra, V Arora International Business Review 32 (4), 102076, 2023 | 12 | 2023 |
| Examining the role of culture, retail environment, and emotions in determining festival shopping engagement: an emerging market perspective R Chatterjee, YS Shukla International Journal of Indian Culture and Business Management 20 (3), 385-408, 2020 | 12 | 2020 |
| Moderating role of cause related marketing campaign between attitude towards products and purchase intention: An experimental analysis DD Gadhavi, YS Shukla, JD Patel Indian Journal of Marketing 44 (3), 35-42, 2014 | 10 | 2014 |
| Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention Y Shukla, S Mishra, R Chatterjee, V Arora Journal of Consumer Behaviour 23 (2), 514-529, 2024 | 9 | 2024 |
| Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal, 28 (4), 300–309 V Patel, K Das, R Chatterjee, Y Shukla | 8 | 2020 |
