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Yupal Shukla
Yupal Shukla
Other namesYupal Sanatkumar Shukla, Yupal S. Shukla
IRSSM
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Title
Cited by
Cited by
Year
Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
JD Patel, DD Gadhavi, YS Shukla
International Review on Public and Nonprofit Marketing 14, 1-18, 2017
1912017
Game on! How gamified loyalty programs boost customer engagement value
LD Hollebeek, K Das, Y Shukla
International Journal of Information Management 61, 102308, 2021
862021
Does the interface quality of mobile shopping apps affect purchase intention? An empirical study
V Patel, K Das, R Chatterjee, Y Shukla
Australasian Marketing Journal (AMJ) 28 (4), 300-309, 2020
812020
Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement
A Pangarkar, V Arora, Y Shukla
Journal of Retailing and Consumer Services 68, 103001, 2022
472022
Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction
S Mishra, G Malhotra, R Chatterjee, Y Shukla
Journal of Strategic Marketing 31 (4), 749-766, 2023
432023
Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour
JD Patel, N Bhatt, Y Shukla, D Gadhavi
Journal of Retailing and Consumer Services 26, 97-103, 2015
272015
Millennials’ self-identity and intention to purchase sustainable products
S Mishra, Y Shukla, G Malhotra, R Chatterjee, J Rana
Australasian Marketing Journal 31 (3), 199-210, 2023
202023
Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: The moderating role of fashion consciousness
S Mishra, G Malhotra, R Chatterjee, Y Sanatkumar Shukla
Journal of Strategic Marketing, 1-23, 2021
202021
Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service
D Mladenović, A Rajapakse, N Kožuljević, Y Shukla
Online Information Review 47 (4), 661-679, 2023
172023
Fluidity and the customer experience in digital platform ecosystems
A Ramasundaram, N Pandey, Y Shukla, S Alavi, J Wirtz
International Journal of Information Management 69, 102599, 2023
172023
Service transformation: How can it be achieved?
J Kandampully, A Bilgihan, M Bujisic, A Kaplan, CB Jarvis, Y Shukla
Journal of Business Research 136, 219-228, 2021
172021
Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling
K Das, JD Patel, A Sharma, Y Shukla
Journal of Business Research 154, 113384, 2023
162023
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay …
G Pizzi, V Vannucci, Y Shukla, G Aiello
Journal of Business Research 148, 420-432, 2022
152022
Effect of cause-related marketing on corporate image and purchase intention: evidence from India
KL Rathod, DD Gadhavi, YS Shukla
International Journal of Business and Emerging Markets 2 6 (3), 230-246, 2014
132014
Integrating community value into the adoption framework: A systematic review of conceptual research on participatory smart city applications
M Marimuthu, C D'Souza, Y Shukla
Technological Forecasting and Social Change 181, 121779, 2022
112022
Examining the role of culture, retail environment, and emotions in determining festival shopping engagement: an emerging market perspective
R Chatterjee, YS Shukla
International Journal of Indian Culture and Business Management 20 (3), 385-408, 2020
102020
Moderating role of cause related marketing campaign between attitude towards products and purchase intention: An experimental analysis
DD Gadhavi, YS Shukla, JD Patel
Indian Journal of Marketing 44 (3), 35-42, 2014
92014
Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity
S Mishra, Y Shukla, G Malhotra, V Arora
International Business Review 32 (4), 102076, 2023
72023
Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention
Y Shukla, S Mishra, R Chatterjee, V Arora
Journal of Consumer Behaviour, 2023
72023
Does the interface quality of mobile shopping apps affect purchase intention? An empirical study. Australasian Marketing Journal, 28 (4), 300–309
V Patel, K Das, R Chatterjee, Y Shukla
72020
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Articles 1–20