Laura Grazzini
Titolo
Citata da
Citata da
Anno
When empathy prevents negative reviewing behavior
R Pera, G Viglia, L Grazzini, D Dalli
Annals of Tourism Research 75, 265-278, 2019
472019
Loss or gain? The role of message framing in hotel guests’ recycling behaviour
L Grazzini, P Rodrigo, G Aiello, G Viglia
Journal of Sustainable Tourism 26 (11), 1944-1966, 2018
422018
An international comparison of “Made in Italy” in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom
G Aiello, R Donvito, L Grazzini, C Halliburton, B Wagner, J Wilson, ...
Journal of Global Fashion Marketing 6 (2), 136-149, 2015
212015
Stakeholder engagement in green place branding: A focus on user‐generated content
D Acuti, L Grazzini, V Mazzoli, G Aiello
Corporate Social Responsibility and Environmental Management 26 (2), 492-501, 2019
132019
The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs
G Aiello, R Donvito, L Grazzini, E Petrucci
Journal of Global Fashion Marketing 7 (3), 150-165, 2016
132016
Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
G Aiello, R Donvito, D Acuti, L Grazzini, V Mazzoli, V Vannucci, G Viglia
Journal of Retailing 96 (4), 490-506, 2020
102020
Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth
L Grazzini, D Acuti, G Aiello
Journal of Cleaner Production 287, 125579, 2021
92021
Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership
G Viglia, V Tassiello, S Gordon‐Wilson, L Grazzini
Psychology & Marketing 36 (11), 1039-1045, 2019
72019
Luxury and Twitter: an issue of the right words
V Mazzoli, L Grazzini, R Donvito, G Aiello
Qualitative Market Research: An International Journal 22 (1), 33-49, 2019
62019
Does personality congruence explain luxury brand attachment? The results of an international research study
R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, KP Wiedmann, ...
Journal of Business Research 120, 462-472, 2020
52020
Network creativi, network innovativi e territorio
G Aiello, R Donvito, L Grazzini
Atti del XXIV Convegno annuale di Sinergie, 2012
52012
New patterns in wine consumption: the wine by the glass trend
D Acuti, V Mazzoli, L Grazzini, R Rinaldi
British Food Journal, 2019
42019
Standing for politics: What consequences for brands?
L Grazzini, D Acuti, V Mazzoli, L Petruzzellis, D Korschun
Italian Journal of Marketing, 1-17, 2020
32020
Luxury SMEs Networks
G Aiello, R Donvito, S Ranfagni, L Grazzini
Luxury Marketing, 319-339, 2013
32013
Consumers’ reaction to brands political activity
V Mazzoli, L Grazzini, D Acuti, R Donvito
Micro & Macro Marketing 28 (3), 539-564, 2019
22019
Personalità e reputazione di marca dell’Università degli Studi di Firenze
G Aiello, R Donvito, L Grazzini
l’Università di Firenze, 1, 2014
22014
HOW DOES PERSONALITY CONGRUENCE HELP TO EXPLAIN LUXURY BRAND ATTACHMENT? THE RESULTS OF AN INTERNATIONAL RESEARCH STUDY
L Grazzini, R Donvito, G Aiello, D Pederzoli, B Godey, KP Wiedmann, ...
2018 Global Marketing Conference at Tokyo, 455-455, 2018
12018
DIGITAL ADVERTISING AND PRIVACY IMPLICATIONS: THE EFFECT OF THE ADVERTISING SOURCE ON THE CUSTOMER-BRAND RELATIONSHIP
V Mazzoli, L Grazzini, D Acuti, R Donvito
2019 Global Fashion Management Conference at Paris, 29-34, 2019
2019
Plastic or non-plastic food packaging? An investigation of explicit and implicit attitudes to consumer adoption
N Koenig-Lewis, A Palmer, L Grazzini
2019
GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT
D Acuti, L Grazzini, V Mazzoli, G Aiello
2018 Global Marketing Conference at Tokyo, 253-253, 2018
2018
Il sistema al momento non può eseguire l'operazione. Riprova più tardi.
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