Psychologia zachowań konsumenckich A Falkowski, T Tyszka Gdańskie Wydaw. Psychologiczne, 2001 | 554 | 2001 |
Marketing polityczny: perspektywa psychologiczna W Cwalina, A Falkowski Gdańskie Wydawnictwo Psychologiczne, 2006 | 374 | 2006 |
Political Marketing:: Theoretical and Strategic Foundations W Cwalina, A Falkowski, BI Newman Routledge, 2015 | 254 | 2015 |
Political marketing BI Newman, W Cwalina, A Falkowski, TP Newman, M Jabłońska The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs …, 2022 | 143 | 2022 |
Role of advertising in forming the image of politicians: Comparative analysis of Poland, France, and Germany W Cwalina, A Falkowski, LL Kaid Media Psychology 2 (2), 119-146, 2000 | 120 | 2000 |
Political branding: Political candidates positioning based on inter-object associative affinity index W Cwalina, A Falkowski Journal of Political Marketing 14 (1-2), 152-174, 2015 | 107 | 2015 |
A cross-cultural theory of voter behavior W Cwalina, A Falkowski, BI Newman Routledge, 2013 | 69 | 2013 |
Towards the development of a cross‐cultural model of voter behavior: Comparative analysis of Poland and the US W Cwalina, A Falkowski, BI Newman European Journal of Marketing 44 (3/4), 351-368, 2010 | 69 | 2010 |
The macro and micro views of political marketing: the underpinnings of a theory of political marketing W Cwalina, A Falkowski, BI Newman Journal of Public Affairs 12 (4), 254-269, 2012 | 63 | 2012 |
Praktyczna psychologia poznawcza: marketing i reklama A Falkowski Gdańskie Wydaw. Psychologiczne, 2002 | 52 | 2002 |
Methodology of constructing effective political advertising: An empirical study of the Polish presidential election in 1995 A Falkowski, W Cwalina Handbook of political marketing, 283-304, 1999 | 50 | 1999 |
Advertising and the image of politicians in evolving and established democracies: Comparative study of the Polish and the US presidential elections in 2000 W Cwalina, A Falkowski, LL Kaid Journal of Political Marketing 4 (2-3), 19-44, 2005 | 49 | 2005 |
Models of voter behavior in traditional and evolving democracies: comparative analysis of Poland, Slovenia, and US W Cwalina, A Falkowski, B Newman, D Vercic Journal of Political Marketing 3 (2), 7-30, 2004 | 47 | 2004 |
Political marketing: Structural models of advertising influence and voter behavior A Falkowski, W Cwalina Journal of political marketing 11 (1-2), 8-26, 2012 | 46 | 2012 |
Political management and marketing W Cwalina, A Falkowski, BI Newman Routledge handbook of political management, 67-80, 2010 | 45 | 2010 |
Morality and competence in shaping the images of political leaders W Cwalina, A Falkowski Journal of Political Marketing 15 (2-3), 220-239, 2016 | 39 | 2016 |
Etnocentryzm konsumencki-nowe wyzwanie dla marketingu (1) A Falkowski, B Rozanowski, TH Witkowski Marketing i rynek 3 (03), 1996 | 39 | 1996 |
Spostrzeganie jako mechanizm tworzenia doświadczenia za pomocą zmysłów A Falkowski W: J. Strelau (red.), Psychologia. Podrcznik akademicki 2, 25-55, 2000 | 37 | 2000 |
Psychological mechanisms of political persuasion: The influence of political advertising on voting behavior W Cwalina, A Falkowski Polish Psychological Bulletin 31 (3), 203-222, 2000 | 36 | 2000 |
Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases A Falkowski, J Olszewska, J Ulatowska Marketing Letters 26, 461-471, 2015 | 27 | 2015 |