| Impact of online reviews of customer care experience on brand or company selection F Karakaya, NG Barnes Journal of Consumer Marketing 27 (5), 447-457, 2010 | 328 | 2010 |
| Social media adoption soars as higher-ed experiments and reevaluates its use of new communications tools NG Barnes, AM Lescault Center for Marketing Research. University of Massachusetts Dartmouth, North …, 2011 | 264 | 2011 |
| Social media and college admissions: The first longitudinal study NG Barnes, E Mattson Center For Marketing Research, 2009 | 94 | 2009 |
| Tweeting and blogging to the top. NG Barnes Marketing Research 22 (1), 2010 | 92 | 2010 |
| Social media in the 2009 Inc. 500: new tools and new trends NG Barnes, E Mattson Journal of New Communication Research 4 (2), 70-79, 2009 | 92 | 2009 |
| The Fortune 500 and social media: A longitudinal study of blogging, Twitter, and Facebook usage by America’s largest companies NG Barnes Retrieved from Society for New Communications Research on March 6, 2011, 2010 | 84 | 2010 |
| Social Commerce Emerges As Big Brands Position Themselves to Turn" Follows"," Likes" and" Pins" into Sales. NG Barnes American Journal of Management 14 (4), 2014 | 79 | 2014 |
| Still setting the pace in social media: The first longitudinal study of usage by the largest US charities NG Barnes, E Mattson University of Massachusetts Dartmouth Center for Marketing Research, 2008 | 73 | 2008 |
| Social media surge by the 2012 Fortune 500: Increase use of blogs, Facebook, Twitter and more NG Barnes, AM Lescault, J Andonian Charlton College of Business Center for Marketing Research, 2012 | 72 | 2012 |
| 2013 Fortune 500 Are Bullish on Social Media: Big Companies Get Excited About Google+, Instagram, Foursquare, and Pinterest. NG Barnes, AM Lescault, S Wright Journal of New Communications Research 5 (2), 2013 | 68 | 2013 |
| Adoption of social media by fast-growing companies: Innovation among the Inc. 500 NG Barnes, S Jacobsen Journal of Marketing Development and Competitiveness 7 (1), 11-17, 2013 | 66 | 2013 |
| Exploring the link between customer care and brand reputation in the age of social media NG Barnes, J Cass, S Getgood, P Gillin, F Goosieaux S. f. NC Research (Ed.): Society for New Communication Research 214, 2008 | 66 | 2008 |
| Regional differences in the economic impact of Wal-Mart NG Barnes, A Connell, L Hermenegildo, L Mattson Business Horizons 39 (4), 21-26, 1996 | 63 | 1996 |
| Social media and college admissions: Higher-ed beats business in adoption of new tools for third year NG Barnes, E Mattson University of Massachusetts–Dartmouth Center for Marketing Research, 2010 | 62 | 2010 |
| Business-Charity Links: Is Cause Related Marketing in Your Future? NG Barnes, DA Fitzgibbons Business Forum 16 (4), 20, 1991 | 58 | 1991 |
| Determinants of Consumer Participation in Cause-Related Marketing Campaigns. NG Barnes American Business Review 10 (2), 1992 | 57 | 1992 |
| Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior NG Barnes, SL Jacobsen Word of Mouth and Social Media, 146-157, 2016 | 56 | 2016 |
| Modes of retail distribution-views of the elderly NG Barnes, MP Peters Akron Business and Economic Review 13 (3), 26-31, 1982 | 56 | 1982 |
| The 2014 Fortune 500 and social media: LinkedIn dominates as use of newer tools explodes NG Barnes, AM Lescault Charlton College of Business Center for Marketing Research, 2014 | 54 | 2014 |
| An examination of patient attitudes and their implications for dental service marketing NG Barnes, D Mowatt Journal of health care marketing 6 (3), 60-63, 1986 | 53 | 1986 |
