Peter Fader
Peter Fader
Professor of Marketing at the Wharton School of the University of Pennsylvania
Verified email at wharton.upenn.edu - Homepage
TitleCited byYear
Modeling loss aversion and reference dependence effects on brand choice
BGS Hardie, EJ Johnson, PS Fader
Marketing science 12 (4), 378-394, 1993
9431993
On the depth and dynamics of online search behavior
EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse
Management science 50 (3), 299-308, 2004
710*2004
Dynamic conversion behavior at e-commerce sites
WW Moe, PS Fader
Management Science 50 (3), 326-335, 2004
5712004
RFM and CLV: Using iso-value curves for customer base analysis
PS Fader, BGS Hardie, KL Lee
Journal of marketing research 42 (4), 415-430, 2005
5052005
“Counting your customers” the easy way: An alternative to the Pareto/NBD model
PS Fader, BGS Hardie, KL Lee
Marketing science 24 (2), 275-284, 2005
4422005
An exploratory look at supermarket shopping paths
JS Larson, ET Bradlow, PS Fader
International Journal of research in Marketing 22 (4), 395-414, 2005
3982005
Modeling consumer choice among SKUs
PS Fader, BGS Hardie
Journal of marketing Research 33 (4), 442-452, 1996
3821996
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing
PS Fader, DC Schmittlein
Journal of Marketing research 30 (4), 478-493, 1993
3381993
Capturing evolving visit behavior in clickstream data
WW Moe, PS Fader
Journal of Interactive Marketing 18 (1), 5-19, 2004
3182004
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
SK Hui, ET Bradlow, PS Fader
Journal of consumer research 36 (3), 478-493, 2009
2662009
Modeling browsing behavior at multiple websites
YH Park, PS Fader
Marketing Science 23 (3), 280-303, 2004
2472004
Power and goal setting in channel negotiations
L McAlister, MH Bazerman, P Fader
Journal of Marketing Research 23 (3), 228-236, 1986
2351986
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing letters 16 (3-4), 279-291, 2005
1952005
Fast-track: Article using advance purchase orders to forecast new product sales
WW Moe, PS Fader
Marketing science 21 (3), 347-364, 2002
1862002
Probability models for customer-base analysis
PS Fader, BGS Hardie
Journal of interactive marketing 23 (1), 61-69, 2009
1812009
Path data in marketing: An integrative framework and prospectus for model building
SK Hui, PS Fader, ET Bradlow
Marketing Science 28 (2), 320-335, 2009
1702009
A cross-category analysis of category structure and promotional activity for grocery products
PS Fader, LM Lodish
Journal of Marketing 54 (4), 52-65, 1990
1631990
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data
PS Fader, L McAlister
Journal of Marketing Research 27 (3), 322-332, 1990
1321990
Accounting for heterogeneity and nonstationarity in a cross-sectional model of consumer purchase behavior
PS Fader, JM Lattin
Marketing Science 12 (3), 304-317, 1993
1271993
Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales
WW Moe, PS Fader
Journal of Marketing Research 38 (3), 376-385, 2001
1232001
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