Optimal real-time bidding for display advertising W Zhang, S Yuan, J Wang Proceedings of the 20th ACM SIGKDD international conference on Knowledge …, 2014 | 372 | 2014 |
Real-time bidding for online advertising: measurement and analysis S Yuan, J Wang, X Zhao Proceedings of the seventh international workshop on data mining for online …, 2013 | 353 | 2013 |
Real-time bidding benchmarking with ipinyou dataset W Zhang, S Yuan, J Wang, X Shen arXiv preprint arXiv:1407.7073, 2014 | 125 | 2014 |
An empirical study of reserve price optimisation in real-time bidding S Yuan, J Wang, B Chen, P Mason, S Seljan Proceedings of the 20th ACM SIGKDD international conference on Knowledge …, 2014 | 92 | 2014 |
A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising B Chen, S Yuan, J Wang Proceedings of the Eighth International Workshop on Data Mining for Online …, 2014 | 73 | 2014 |
Real-time bidding: A new frontier of computational advertising research J Wang, S Yuan Proceedings of the Eighth ACM International Conference on Web Search and …, 2015 | 72 | 2015 |
Sequential selection of correlated ads by pomdps S Yuan, J Wang Proceedings of the 21st ACM international conference on Information and …, 2012 | 48 | 2012 |
Internet advertising: An interplay among advertisers, online publishers, ad exchanges and web users S Yuan, AZ Abidin, M Sloan, J Wang arXiv preprint arXiv:1206.1754, 2012 | 37 | 2012 |
Real-time bidding based display advertising: mechanisms and algorithms J Wang, S Yuan, W Zhang Advances in Information Retrieval: 38th European Conference on IR Research …, 2016 | 8 | 2016 |
Supply side optimisation in online display advertising S Yuan UCL (University College London), 2015 | 6 | 2015 |
Adaptive keywords extraction with contextual bandits for advertising on parked domains S Yuan, J Wang, M van der Meer arXiv preprint arXiv:1307.3573, 2013 | 6 | 2013 |
Real-Time Bidding J Wang, S Yuan, K Cai | | |