| Marketing in the sharing economy GM Eckhardt, MB Houston, B Jiang, C Lamberton, A Rindfleisch, G Zervas Journal of Marketing 83 (5), 5-27, 2019 | 910 | 2019 |
| Firm strategies in the “mid tail” of platform-based retailing B Jiang, K Jerath, K Srinivasan Marketing Science 30 (5), 757-775, 2011 | 490 | 2011 |
| Collaborative Consumption: Strategic and Economic Implications of Product Sharing B Jiang, L Tian Management Science 64 (3), 1171-1188, 2018 | 451 | 2018 |
| To share or not to share: Demand forecast sharing in a distribution channel B Jiang, L Tian, Y Xu, F Zhang Marketing Science 35 (5), 800-809, 2016 | 231 | 2016 |
| Effects of Consumer-to-Consumer Product Sharing on Distribution Channel L Tian, B Jiang Production and Operations Management, 2018 | 199 | 2018 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5, 93-106, 2018 | 151 | 2018 |
| Quality and Pricing Decisions in a Market with Consumer Information Sharing B Jiang, B Yang Management Science, 2019 | 149 | 2019 |
| Signaling through price and quality to consumers with fairness concerns X Guo, B Jiang Journal of Marketing Research 53 (6), 988-1000, 2016 | 129 | 2016 |
| Anticipated Regret and Product Innovation B Jiang, C Narasimhan, O Turut Management Science, 2017 | 104 | 2017 |
| Signaling through pricing by service providers with social preferences B Jiang, J Ni, K Srinivasan Marketing Science 33 (5), 641-654, 2014 | 79 | 2014 |
| Manufacturer’s entry in the product-sharing market L Tian, B Jiang, Y Xu Manufacturing & service operations management 23 (3), 553-568, 2021 | 68 | 2021 |
| Product-line design in the presence of consumers’ anticipated regret T Zou, B Zhou, B Jiang Management Science 66 (12), 5665-5682, 2020 | 64 | 2020 |
| Managerial Optimism in a Competitive Market B Jiang, C Liu Production and Operations Management, 2019 | 56 | 2019 |
| Consumer Search and Filtering on Online Retail Platforms B Jiang, T Zou Journal of Marketing Research, 2020 | 52 | 2020 |
| Pricing and persuasive advertising in a differentiated market B Jiang, K Srinivasan Marketing Letters 27, 579-588, 2016 | 41* | 2016 |
| Impact of consumer reviews and ratings on sales, prices, and profits: theory and evidence BJ Jiang, B Wang | 40 | 2008 |
| Software licensing: Pay-per-use versus perpetual B Jiang, P Chen, T Mukhopadhyay Available at SSRN 1088570, 2007 | 39* | 2007 |
| Competition of content acquisition and distribution under consumer multipurchase B Jiang, L Tian, B Zhou Journal of marketing research 56 (6), 1066-1084, 2019 | 38 | 2019 |
| Dynamic Pricing and Price Commitment of New Experience Goods YH Chen, B Jiang Production and Operations Management, 2021 | 36* | 2021 |
| Inter-Competitor Licensing and Product Innovation B Jiang, H Shi Journal of Marketing Research, 2018 | 36 | 2018 |
kannan srinivasanProfessor, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
