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Donata Vianelli
Donata Vianelli
University of Trieste
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Title
Cited by
Cited by
Year
A summated rating scale for measuring city image
S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein
Cities 44, 50-59, 2015
1812015
Global marketing: strategy, practice, and cases
I Alon, E Jaffe, C Prange, D Vianelli
Routledge, 2020
1202020
Il marketing nel punto vendita. Strumenti di gestione della densità e dell'affollamento
P De Luca, D Vianelli
Franco Angeli, 2001
932001
Comparison of consumer ethnocentrism behavioural patterns in transitional economies
V Auruskeviciene, D Vianelli, J Reardon
Transformations in Business and Economics 11 (2), 20-35, 2012
542012
L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review
D Vianelli, FC Marzano
502012
Modalità d'entrata e scelte distributive del made in Italy in Cina
D Vianelli, P De Luca, G Pegan
FrancoAngeli, 2012
472012
The effect of COO on retail buyers’ propensity to trial new products
J Reardon, D Vianelli, C Miller
International Marketing Review 34 (2), 311-329, 2017
412017
Coinvolgimento del consumatore e valutazione dell'atmosfera del punto vendita
P de Luca, D Vianelli
Micro & Macro Marketing 13 (3), 581-594, 2004
352004
Attitudes toward product placement: a cross-cultural analysis in Tunisia, France, Italy, and Poland
S Khalbous, D Vianelli, T Domanski, C Dianoux, M Maazoul
International Journal of Marketing Studies 5 (2), 2013
282013
Il posizionamento del prodotto nei mercati internazionali
D Vianelli
Franco Angeli, 2001
272001
International Marketing Strategy
G Pegan, D Vianelli, P De Luca
Springer International Publishing, Cham, doi 10, 978-3, 2020
252020
The impact of relational capabilities on the internationalization process of industrial subcontractors
B Balboni, G Bortoluzzi, D Vianelli
Transformations in Business & Economics 13 (2), 21-40, 2014
232014
Distribution channel governance and value of ‘Made in Italy’products in the Chinese market
D Vianelli, P de Luca, G Bortoluzzi
International marketing and the country of origin effect, 133-153, 2013
152013
L'INFLUENZA DELLE VARIABILI CULTURALI SULLO SVILUPPO DEL FRANCHISING INTERNAZIONALE: IL CASO ITALIANO
P De Luca, D Vianelli
Sinergie 60, 145-161, 2003
142003
L'internazionalizzazione delle imprese italiane nel mercato cinese: fattori propulsivi e difficoltà percepite
P de Luca, D Vianelli, FC Marzano
Micro & Macro Marketing 20 (3), 463-484, 2011
132011
“Made in Italy” Brands in the US and China: Does Country of Origin Matter?
D Vianelli, G Pegan
Journal of Euromarketing 23 (1), 57-73, 2014
112014
In-Store shopping behavior: A cross-cultural comparison in Italy, France and Poland
D Vianelli, C Dianoux, T Domanski, JL Herrmann
Market Entry and Operational Decision Making in East-West Business …, 2013
112013
B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls
G Marzi, A Marrucci, D Vianelli, C Ciappei
Industrial Marketing Management 114, 80-93, 2023
82023
What contributes to locavorism as a consumer ideology?
M Balzano, D Vianelli
British Food Journal 124 (13), 460-477, 2022
72022
Cities
S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein
Journal Elsevier Ltd. All Right Seived 44, 50-59, 2015
72015
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