| A summated rating scale for measuring city image S Gilboa, ED Jaffe, D Vianelli, A Pastore, R Herstein Cities 44, 50-59, 2015 | 198 | 2015 |
| Global marketing: strategy, practice, and cases I Alon, E Jaffe, C Prange, D Vianelli Routledge, 2020 | 124 | 2020 |
| Il marketing nel punto vendita. Strumenti di gestione della densità e dell'affollamento P De Luca, D Vianelli Franco Angeli, 2001 | 91 | 2001 |
| Comparison of consumer ethnocentrism behavioural patterns in transitional economies V Auruskeviciene, D Vianelli, J Reardon Transformations in Business and Economics 11 (2), 20-35, 2012 | 53 | 2012 |
| L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review D Vianelli, FC Marzano | 49 | 2012 |
| The effect of COO on retail buyers’ propensity to trial new products J Reardon, D Vianelli, C Miller International Marketing Review 34 (2), 311-329, 2017 | 45 | 2017 |
| Modalità d'entrata e scelte distributive del made in Italy in Cina D Vianelli Franco Angeli, 2012 | 44 | 2012 |
| Coinvolgimento del consumatore e valutazione dell'atmosfera del punto vendita P de Luca, D Vianelli Micro & Macro Marketing 13 (3), 581-594, 2004 | 34 | 2004 |
| B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls G Marzi, A Marrucci, D Vianelli, C Ciappei Industrial Marketing Management 114, 80-93, 2023 | 30 | 2023 |
| International Marketing Strategy G Pegan, D Vianelli, PD Luca Springer International Publishing, Cham, doi 10, 978-3, 2020 | 28 | 2020 |
| Attitudes toward product placement: a cross-cultural analysis in Tunisia, France, Italy, and Poland S Khalbous, D Vianelli, T Domanski, C Dianoux, M Maazoul International Journal of Marketing Studies 5 (2), 138-153, 2013 | 27 | 2013 |
| Il posizionamento del prodotto nei mercati internazionali D Vianelli Franco Angeli, 2001 | 26 | 2001 |
| The impact of relational capabilities on the internationalization process of industrial subcontractors B Balboni, G Bortoluzzi, D Vianelli Transformations in Business & Economics 13 (2), 21-40, 2014 | 22 | 2014 |
| Distribution channel governance and value of ‘Made in Italy’products in the Chinese market D Vianelli, P de Luca, G Bortoluzzi International marketing and the country of origin effect, 133-153, 2013 | 15 | 2013 |
| What contributes to locavorism as a consumer ideology? M Balzano, D Vianelli British Food Journal 124 (13), 460-477, 2022 | 13 | 2022 |
| L'INFLUENZA DELLE VARIABILI CULTURALI SULLO SVILUPPO DEL FRANCHISING INTERNAZIONALE: IL CASO ITALIANO P De Luca, D Vianelli | 12 | 2003 |
| Made in Italy Brands in the US and china: does country of origin matter D Vianelli, G Pegan Journal of Euromarketing 23 (1), 57-73, 2014 | 11 | 2014 |
| In-Store shopping behavior: A cross-cultural comparison in Italy, France and Poland D Vianelli, C Dianoux, T Domanski, JL Herrmann Market Entry and Operational Decision Making in East-West Business …, 2013 | 11 | 2013 |
| L'internazionalizzazione delle imprese italiane nel mercato cinese: fattori propulsivi e difficoltà percepite P de Luca, D Vianelli, FC Marzano Micro & Macro Marketing 20 (3), 463-484, 2011 | 10 | 2011 |
| Effects of country of origin and importers’ innovativeness in new product trials G Pegan, J Reardon, D Vianelli Journal of Business & Industrial Marketing 37 (11), 2344-2360, 2022 | 8 | 2022 |
