| First-mover advantage: A synthesis, conceptual framework, and research propositions RA Kerin, PR Varadarajan, RA Peterson Journal of marketing 56 (4), 33-52, 1992 | 1391 | 1992 |
| Store shopping experience and consumer price-quality-value perceptions RA Kerin, A Jain, DJ Howard Journal of retailing 68 (4), 376, 1992 | 549 | 1992 |
| Introduction strategy for new products with positive and negative word-of-mouth V Mahajan, E Muller, RA Kerin Management Science 30 (12), 1389-1404, 1984 | 540 | 1984 |
| Exploring the brand value-shareholder value nexus for consumer goods companies RA Kerin, R Sethuraman Journal of the Academy of Marketing Science 26 (4), 260, 1998 | 414 | 1998 |
| Assessing trade show functions and performance: an exploratory study RA Kerin, WL Cron Journal of marketing 51 (3), 87-94, 1987 | 390 | 1987 |
| The female role in advertisements: Some experimental evidence RA Peterson, RA Kerin Journal of Marketing 41 (4), 59-63, 1977 | 294 | 1977 |
| Strategic Marketing Problems: Cases and Comments, 12/E K Roger Pearson Education India, 2010 | 270 | 2010 |
| The relationship between growth, profitability, and firm value N Varaiya, RA Kerin, D Weeks Strategic Management Journal 8 (5), 487-497, 1987 | 261 | 1987 |
| In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing RA Kerin Journal of Marketing 60 (1), 1-13, 1996 | 211 | 1996 |
| Marketing: The Core R Kerin McGrawHill Education, 2013 | 201* | 2013 |
| Contemporary perspectives on strategic market planning RA Kerin, V Mahajan, P Varadarajan Allyn & Bacon, 1990 | 174 | 1990 |
| Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ... Journal of Marketing 69 (4), 1-25, 2005 | 161 | 2005 |
| Broadening the scope of reference price advertising research: a field study of consumer shopping involvement DJ Howard, RA Kerin Journal of Marketing 70 (4), 185-204, 2006 | 112 | 2006 |
| Cannibalism and new product development RA Kerin, MG Harvey, JT Rothe Business Horizons 21 (5), 25-31, 1978 | 110 | 1978 |
| The effects of personalized product recommendations on advertisement response rates: The “try this. It works!” technique DJ Howard, RA Kerin Journal of consumer psychology 14 (3), 271-279, 2004 | 96 | 2004 |
| Women in advertisements: retrospect and prospect RA Kerin, WJ Lundstrom, D Sciglimpaglia Journal of Advertising 8 (3), 37-42, 1979 | 94 | 1979 |
| A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis R Sethuraman, RA Kerin, WL Cron Journal of Business Research 58 (5), 602-610, 2005 | 93 | 2005 |
| Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods RA Kerin, G Kalyanaram, DJ Howard Journal of Product Innovation Management: An International Publication of …, 1996 | 85 | 1996 |
| The effects of brand name similarity on brand source confusion: Implications for trademark infringement DJ Howard, RA Kerin, C Gengler Journal of Public Policy & Marketing 19 (2), 250-264, 2000 | 82 | 2000 |
| The quality of self-report data: review and synthesis RA Peterson, RA Kerin Review of marketing, 5-20, 1981 | 75 | 1981 |
