Roger Kerin
Roger Kerin
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First-mover advantage: A synthesis, conceptual framework, and research propositions
RA Kerin, PR Varadarajan, RA Peterson
Journal of marketing 56 (4), 33-52, 1992
Store shopping experience and consumer price-quality-value perceptions
RA Kerin, A Jain, DJ Howard
Journal of retailing 68 (4), 376, 1992
Introduction strategy for new products with positive and negative word-of-mouth
V Mahajan, E Muller, RA Kerin
Management Science 30 (12), 1389-1404, 1984
Exploring the brand value-shareholder value nexus for consumer goods companies
RA Kerin, R Sethuraman
Journal of the Academy of Marketing Science 26 (4), 260, 1998
Assessing trade show functions and performance: an exploratory study
RA Kerin, WL Cron
Journal of marketing 51 (3), 87-94, 1987
The female role in advertisements: Some experimental evidence
RA Peterson, RA Kerin
Journal of Marketing 41 (4), 59-63, 1977
Strategic Marketing Problems: Cases and Comments, 12/E
K Roger
Pearson Education India, 2010
The relationship between growth, profitability, and firm value
N Varaiya, RA Kerin, D Weeks
Strategic Management Journal 8 (5), 487-497, 1987
In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing
RA Kerin
Journal of Marketing 60 (1), 1-13, 1996
Marketing: The Core
R Kerin
McGrawHill Education, 2013
Contemporary perspectives on strategic market planning
RA Kerin, V Mahajan, P Varadarajan
Allyn & Bacon, 1990
Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure
SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ...
Journal of Marketing 69 (4), 1-25, 2005
Broadening the scope of reference price advertising research: a field study of consumer shopping involvement
DJ Howard, RA Kerin
Journal of Marketing 70 (4), 185-204, 2006
Cannibalism and new product development
RA Kerin, MG Harvey, JT Rothe
Business Horizons 21 (5), 25-31, 1978
The effects of personalized product recommendations on advertisement response rates: The “try this. It works!” technique
DJ Howard, RA Kerin
Journal of consumer psychology 14 (3), 271-279, 2004
Women in advertisements: retrospect and prospect
RA Kerin, WJ Lundstrom, D Sciglimpaglia
Journal of Advertising 8 (3), 37-42, 1979
A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
R Sethuraman, RA Kerin, WL Cron
Journal of Business Research 58 (5), 602-610, 2005
Product hierarchy and brand strategy influences on the order of entry effect for consumer packaged goods
RA Kerin, G Kalyanaram, DJ Howard
Journal of Product Innovation Management: An International Publication of …, 1996
The effects of brand name similarity on brand source confusion: Implications for trademark infringement
DJ Howard, RA Kerin, C Gengler
Journal of Public Policy & Marketing 19 (2), 250-264, 2000
The quality of self-report data: review and synthesis
RA Peterson, RA Kerin
Review of marketing, 5-20, 1981
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