| Sponsorship-linked marketing: Opening the black box TB Cornwell, CS Weeks, DP Roy Journal of advertising 34 (2), 21-42, 2005 | 1080 | 2005 |
| Sponsorship-linked marketing: The role of articulation in memory TB Cornwell, MS Humphreys, AM Maguire, CS Weeks, CL Tellegen Journal of consumer research 33 (3), 312-321, 2006 | 463 | 2006 |
| Leveraging sponsorships on the Internet: Activation, congruence, and articulation CS Weeks, TB Cornwell, JC Drennan Psychology & Marketing 25 (7), 637-654, 2008 | 328 | 2008 |
| Factors that influence young people's mental health help‐seeking behaviour: a study based on the Health Belief Model PJ O'connor, B Martin, CS Weeks, L Ong Journal of advanced nursing 70 (11), 2577-2587, 2014 | 289 | 2014 |
| Sport scandal and sponsorship decisions: Team identification matters PM Chien, SJ Kelly, CS Weeks Journal of Sport Management 30 (5), 490-505, 2016 | 114 | 2016 |
| Shouting from the ivory tower: A marketing approach to improve communication of academic research to entrepreneurs PR Steffens, CS Weeks, P Davidsson, L Isaak Entrepreneurship Theory and Practice 38 (2), 399-426, 2014 | 55 | 2014 |
| There goes my hero again: sport scandal frequency and social identity driven response SJ Kelly, CS Weeks, PM Chien Journal of Strategic Marketing 26 (1), 56-70, 2018 | 45 | 2018 |
| Am I intruding? Developing a conceptualisation of advertising intrusiveness AS Riedel, CS Weeks, AT Beatson Journal of Marketing Management 34 (9-10), 750-774, 2018 | 39 | 2018 |
| How to stop binge drinking and speeding motorists: Effects of relational‐interdependent self‐construal and self‐referencing on attitudes toward social marketing B Martin, CKC Lee, CS Weeks, M Kaya Journal of Consumer Behaviour 12 (1), 81-90, 2013 | 35 | 2013 |
| Towards preparedness for dam failure: An evidence base for risk communication for downstream communities AM Mehta, CS Weeks, E Tyquin International Journal of Disaster Risk Reduction 50, 101820, 2020 | 29 | 2020 |
| Grocery product pricing and Australian supermarket consumers: gender differences in perceived importance levels GS Mortimer, CS Weeks The International Review of Retail, Distribution and Consumer Research 21 (4 …, 2011 | 29 | 2011 |
| Why consumers misattribute sponsorships to non-sponsor brands: Differential roles of item and relational communications. CS Weeks, MS Humphreys, TB Cornwell Journal of Experimental Psychology: Applied 24 (2), 125, 2018 | 22 | 2018 |
| Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage CS Weeks, G Mortimer, L Page Journal of Retailing and Consumer Services 32, 198-209, 2016 | 21 | 2016 |
| When ambush marketing is beneficial to sponsorship awareness: Creating sponsor distinctiveness using exclusivity and brand juxtaposition CS Weeks, PJ O’Connor, BAS Martin Journal of Marketing Management 33 (15-16), 1256-1280, 2017 | 16 | 2017 |
| Sport scandal and fan response: the importance of ambi-fans W Sun, PM Chien, CS Weeks European Sport Management Quarterly 23 (3), 700-721, 2023 | 14 | 2023 |
| Managing eWOM for hotel performance S Mathews, C Prentice, A Tsou, C Weeks, L Tam, E Luck Journal of Global Scholars of Marketing Science 32 (3), 331-350, 2022 | 14 | 2022 |
| Buffered forgetting: When targets and distractors are both forgotten CS Weeks, MS Humphreys, WE Hockley Memory & cognition 35 (6), 1267-1282, 2007 | 12 | 2007 |
| Prosocial process fit: Normatively expected purchasing increases the prosocial premium F Mathmann, L Pohlmeyer, ET Higgins, C Weeks European Journal of Marketing 53 (4), 661-684, 2019 | 10 | 2019 |
| Sponsorship-linked marketing: The role of articulation in memory MS Humphreys, AM Maguire, CS Weeks, CL Tellegen Journal of Consumer Research 33 (3), 312-321, 2006 | 9 | 2006 |
| Conceptualizing sponsorship: An item and relational information account CS Weeks, TB Cornwell, MS Humphreys Creating images and the psychology of marketing communication, 257, 2006 | 8 | 2006 |
T. Bettina CornwellProfessor of Marketing, University of OregonEmail verificata su uoregon.edu
