Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools S Rusthollkarhu, S Toukola, L Aarikka-Stenroos, T Mahlamäki Industrial Marketing Management 104, 241-257, 2022 | 65 | 2022 |
Value (co-) creation in B2B sales ecosystems S Rusthollkarhu, P Hautamaki, L Aarikka-Stenroos Journal of Business & Industrial Marketing 36 (4), 590-598, 2020 | 53 | 2020 |
B2B Customer Journey: Axioms and Actor Roles S Rusthollkarhu, L Aarikka-Stenroos, J Mero Proceedings of the European Marketing Academy 93680, 2021 | 6 | 2021 |
The effects of AI-human-interaction to value creation in multi-actor systems: how AI shapes digital B2B sales S Rusthollkarhu, L Aarikka-Stenroos Proceedings of the 2nd ACM SIGSOFT International Workshop on Software …, 2019 | 4 | 2019 |
How digital technologies boost value potential creation and value realization in CE: insights from a multiple case study across industries S Rusthollkarhu, V Ranta, L Aarikka-Stenroos Research Handbook of Innovation for a Circular Economy, 236-250, 2021 | 1 | 2021 |
Materials to resources—innovating economic agency in a circular economy S Rusthollkarhu, J Uusikartano ISPIM, 2021 | 1 | 2021 |
Unfolding the human–material interaction of material flows in societies: DNA as a conceptual metaphor L Alkki, J Uusikartano, EL Pohls, S Rusthollkarhu, L Aarikka‐Stenroos Journal of Industrial Ecology, 2024 | | 2024 |
Paradigm of Value Cocreation and Artificial Intelligence: Exploring constitutive themes of agency, resources, and interaction S Rusthollkarhu Tampere University, 2023 | | 2023 |
Opening the Black Box of Resourcification S Rusthollkarhu, J Uusikartano, L Alkki, O Pyyhtinen Available at SSRN 4457485, 2023 | | 2023 |
Avaimet kansainvälisen B2B-asiakaspolun johtamiseen S Rusthollkarhu, L Aarikka-Stenroos Älykkäällä myynnillä kansainväliseen kasvuun, 35-51, 2021 | | 2021 |
Myyjä myy ja asiakas ostaa: vai miten se nyt oli S Rusthollkarhu, M Kivelä Tampereen ammattikorkeakoulu, 2021 | | 2021 |
Myynnissä onnistumiseen tarvitaan aina myös asiakas P Hautamäki, S Rusthollkarhu, L Aarikka-Stenroos | | 2020 |
The capability approach to innovations: How AI can enhance the innovation potential of ecosystem S Rusthollkarhu, L Aarikka-Stenroos ISPIM Connects Bangkok, 2020 | | 2020 |
Ihminen vastaan kone: milloin tekoäly erehtyy? S Rusthollkarhu | | 2019 |