Daniel Heinrich
Daniel Heinrich
Professor of Marketing and Digital Media
Verified email at htw-berlin.de
Cited by
Cited by
Consumer brand relationships research: A bibliometric citation meta-analysis
M Fetscherin, D Heinrich
Journal of Business Research 68 (2), 380-390, 2015
Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement
M Bruhn, V Schoenmüller, D Schäfer, D Heinrich
Advances in Consumer Research 40, 567-576, 2012
The effects of organic labels on global, local, and private brands: More hype than substance?
HH Bauer, D Heinrich, DB Schäfer
Journal of Business Research 66 (8), 1035-1043, 2013
How to create high emotional consumer-brand relationships? The causalities of brand passion
HH Bauer, D Heinrich, I Martin
2007 Australian & New Zealand Marketing Academy Conference Proceedings, 2189 …, 2007
Consumer brand relationships: A research landscape
M Fetscherin, D Heinrich
Journal of Brand Management 21 (5), 366-371, 2014
All you need is Love: Assessing Consumers’ Brand Love
HH Bauer, D Heinrich, CM Albrecht
AMA Summer Educators' Conference Proceedings, 252-253, 2009
Love actually? Measuring and exploring consumers’ brand love
D Heinrich, CM Albrecht, HH Bauer
Consumer-Brand Relationships–Theory and Practice. London: Routledge, 137-150, 2012
Exploring why consumers engage in boycotts: toward a unified model
CM Albrecht, C Campbell, D Heinrich, M Lammel
Journal of Public Affairs 13 (2), 180-189, 2013
Consumers' reaction to fair trade motivated price increases
CL Campbell, D Heinrich, V Schoenmüller
Journal of Retailing and Consumer Services 24, 79-84, 2015
Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis
HH Bauer, D Heinrich, M Samak
Springer-Verlag, 2012
Is An Advertisement Worth The Paper It's Printed on?: The Impact of Premium Print Advertising On Consumer Perceptions
S Hampel, D Heinrich, C Campbell
Journal of Advertising Research 52 (1), 118-127, 2012
Measuring brand love: Applying Sternberg’s triangular theory of love in consumer-brand relations
D Heinrich, HH Bauer, J Mühl
Proceedings of the 2008 Australian & New Zealand Marketing Academy …, 2008
Eine Einführung in das Konzept der Erlebniskommunikation
HH Bauer, D Heinrich, M Samak
Erlebniskommunikation, 3-11, 2012
When companies get caught: The effect of consumers discovering undesirable firm engagement online
C Campbell, N Piercy, D Heinrich
Journal of Public Affairs 12 (2), 120-126, 2012
Emotionale Kundenbindung im Mobilfunkmarkt
HH Bauer, D Heinrich, JCM Mühl
Erfolgsfaktoren des Mobile Marketing, 91-108, 2008
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
HH Bauer, D Heinrich, S Hampel
Erlebniskommunikation, 251-273, 2012
Suboptimal segmentation: Assessing the use of demographics in financial services advertising
N Piercy, C Campbell, D Heinrich
Journal of Financial Services Marketing 16 (3-4), 173-182, 2011
The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes
KN Bergner, T Falk, D Heinrich, JA Hölzing
International Journal of Pharmaceutical and Healthcare Marketing 7 (4), 391-409, 2013
Interaktion in Web-Communities als Erfolgsfaktor der Erlebniskommunikation
HH Bauer, A Botzenhardt, D Heinrich
Erlebniskommunikation, 135-149, 2012
Fair Trade und Preisfairness unter der Lupe
HH Bauer, D Heinrich, V Schoenmüller
Marketing Review St. Gallen 29 (2), 54-60, 2012
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