| A review of methods for measuring willingness-to-pay C Breidert, M Hahsler, T Reutterer Innovative marketing 2 (4), 2006 | 924 | 2006 |
| The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers shop at them? C Teller, T Reutterer Journal of Retailing and consumer services 15 (3), 127-143, 2008 | 443 | 2008 |
| Store format choice and shopping trip types T Reutterer, C Teller International Journal of Retail & Distribution Management 37 (8), 695-710, 2009 | 220 | 2009 |
| An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data A Mild, T Reutterer Journal of Retailing and consumer Services 10 (3), 123-133, 2003 | 214 | 2003 |
| Hedonic and utilitarian shopper types in evolved and created retail agglomerations C Teller, T Reutterer, P Schnedlitz The International Review of Retail, Distribution and Consumer Research 18 (3 …, 2008 | 189 | 2008 |
| Data analytics in a privacy-concerned world J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera Journal of Business Research 122, 915-925, 2021 | 147 | 2021 |
| Topic modeling in marketing: recent advances and research opportunities M Reisenbichler, T Reutterer Journal of Business Economics 89 (3), 327-356, 2019 | 141 | 2019 |
| A dynamic segmentation approach for targeting and customizing direct marketing campaigns T Reutterer, A Mild, M Natter, A Taudes Journal of interactive Marketing 20 (3-4), 43-57, 2006 | 136 | 2006 |
| The use of conjoint-analysis for measuring preferences in supply chain design T Reutterer, HW Kotzab Industrial Marketing Management 29 (1), 27-35, 2000 | 124 | 2000 |
| Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing M Natter, T Reutterer, A Mild, A Taudes Marketing Science 26 (4), 576-583, 2007 | 112 | 2007 |
| A combined approach for segment-specific market basket analysis Y Boztuğ, T Reutterer European Journal of Operational Research 187 (1), 294-312, 2008 | 101 | 2008 |
| Ticking away the moments: Timing regularity helps to better predict customer activity M Platzer, T Reutterer Marketing Science 35 (5), 779-799, 2016 | 100 | 2016 |
| Geographical information systems–based marketing decisions: Effects of alternative visualizations on decision quality AM Ozimec, M Natter, T Reutterer Journal of Marketing 74 (6), 94-110, 2010 | 88 | 2010 |
| Implications of probabilistic data modeling for mining association rules M Hahsler, K Hornik, T Reutterer From Data and Information Analysis to Knowledge Engineering: Proceedings of …, 2006 | 82 | 2006 |
| Frontiers: Supporting content marketing with natural language generation M Reisenbichler, T Reutterer, DA Schweidel, D Dan Marketing Science 41 (3), 441-452, 2022 | 55 | 2022 |
| Collaborative filtering methods for binary market basket data analysis A Mild, T Reutterer International Computer Science Conference on Active Media Technology, 302-313, 2001 | 52 | 2001 |
| Sampling-Methoden in der Marktforschung: Wie man Untersuchungseinheiten auswählen kann M Meyer, T Reutterer Qualitative Marktforschung: Konzepte—Methoden—Analysen, 229-246, 2007 | 49 | 2007 |
| Segmentation-based competitive analysis with MULTICLUS and topology representing networks T Reutterer, M Natter Computers & operations research 27 (11-12), 1227-1247, 2000 | 44 | 2000 |
| How to derive consensus among various marketing journal rankings? S Theuβl, T Reutterer, K Hornik Journal of Business Research 67 (5), 998-1006, 2014 | 40 | 2014 |
| Data-Mining und Sortimentsverbundanalyse im Einzelhandel P Schnedlitz, T Reutterer, W Joos Handbuch Data Mining im Marketing. Knowledge Discovery in Marketing …, 2001 | 30 | 2001 |
Andreas MildVienna University of Economics and BusinessEmail verificata su wu-wien.ac.at
