Charles Forceville
Charles Forceville
Associate professor Media Studies, University of Amsterdam; guest lecturer AUC
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TitoloCitata daAnno
Pictorial Metaphor in Advertising
C Forceville
Routledge, 1996
Multimodal metaphor
C Forceville, E Urios-Aparisi
Walter de Gruyter, 2009
Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research
C Forceville
Applications of Cognitive Linguistics, eds Gitte Kristiansen, Michel Achardá…, 2006
The identification of target and source in pictorial metaphors
C Forceville
Journal of pragmatics 34 (1), 1-14, 2002
Metaphor in pictures and multimodal representations
C Forceville
The Cambridge handbook of metaphor and thought, 462-482, 2008
Non-verbal and multimodal metaphor as a cognitivist framework: Agendas for research
C Forceville
Multimodal metaphor, 19-42, 2009
Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research
C Forceville
Multimodal Metaphor---Applications of Cognitive Linguistics. New Yorká…, 2009
Pictorial metaphor in advertisements
C Forceville
Metaphor and symbol 9 (1), 1-29, 1994
Metaphors in editorial cartoons representing the global financial crisis
L Bounegru, C Forceville
Visual communication 10 (2), 209-229, 2011
Visual representations of the idealized cognitive model of "anger" in the Asterix album La Zizanie
C Forceville
Journal of pragmatics 37 (1), 69-88, 2005
Multimodal metaphor in ten Dutch TV commercials
C Forceville
Public Journal of Semiotics 1 (1), 19-51, 2007
The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries
M Van Mulken, R Le Pair, C Forceville
Journal of Pragmatics 42 (12), 3418-3430, 2010
Educating the eye? Kress and Van Leeuwen’s reading images: The grammar of visual design (1996)
C Forceville
Language and Literature 8 (2), 163-178, 1999
Pictorial runes in Tintin and the Picaros
C Forceville
Journal of Pragmatics 43 (3), 875-890, 2011
Pictorial and multimodal metaphor in commercials
C Forceville
Go Figure! (eds Edward McQuarrie & Barbara Philips), 178-204, 2008
The flesh and blood of embodied understanding: The source-path-goal schema in animation film
C Forceville, M Jeulink
Pragmatics & Cognition 19 (1), 37-59, 2011
Metonymy in visual and audiovisual discourse
C Forceville
The World Told and the World Shown: Issues in Multisemiotics, 56-74, 2009
The role of non-verbal sound and music in multimodal metaphor
C Forceville
Multimodal metaphor, 383-400, 2009
Relevance Theory as model for analysing visual and multimodal communication
C Forceville
Visual Communication, ed. David Machin, 51-70, 2014
Addressing an audience: time, place, and genre in Peter Van Straaten’s calendar cartoons
C Forceville
Humor 18 (3), 247-278, 2005
Il sistema al momento non pu˛ eseguire l'operazione. Riprova pi¨ tardi.
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